• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
The Treatment Files Europe's no. 1 beauty booking app
  • Home
  • Massage
  • Body
  • Face
  • Hair
  • Hair removal
  • Nails
  • Treatment Guide
  • Book Now
    • Massage
    • Body
    • Face
    • Hair
    • Nails
    • Hair removal
  • Log in
    1. Home
    2. Trends
    3. The 2017 blowdry trend you need to get in on now

    The 2017 blowdry trend you need to get in on now

    Published on 19 December 2016 - Last updated on 19 December 2025 by Beth Ryan

    In need of some new blowdry inspiration? Step away from the same old, same old and shake up your party hair repertoire with the A-list’s favourite new style, the blowback. Gigi might have been the first to take it for a spin on the red carpet, but it was backstage at a Stella McCartney show that the trend was born. 

    With all the volume and body of your traditional salon blowout, the blowback uses heat and a good measure of product to gently push hair back from the face, creating a slick, high volume do’ that packs a punch come cocktail hour. Wear it with cascading, curls (Just like Gigi) or channel Stella’s effortless, undone mood with a sporty, wet look effect around the hairline. Jeans, ballgowns, or an LBD, there’s nothing this style can’t inject a nuance of cool into.

    By Rebecca Hoffnung

    Find a Blowdry

    FAQs

    What is a blowback hairstyle and how does it differ from a blowout?

    A blowback hairstyle uses heat and styling products to push hair back from the face, creating a slick, high volume look. This style offers the all-over volume and body of a traditional salon blowout but adds a modern, swept-back finish. It’s especially popular for parties and evening events.

    How do you style a blowback for different occasions?

    You can wear a blowback with cascading curls for a glamorous, red carpet feel or opt for an undone, sporty wet look effect around the hairline. This versatile style works with jeans, ballgowns or an LBD, bringing a cool edge to any outfit. It suits many different events and moods.

    What products do you need for a blowback hairstyle?

    You need heat and a generous amount of styling product to achieve the distinctive slick and voluminous effect of a blowback. These help maintain the shape and add body, while also holding hair back from the face. This look combines both structure and movement for added impact.

    Who inspired the blowback hair trend?

    The blowback was first seen on the red carpet with Gigi and gained popularity backstage at a Stella McCartney show. Both celebrity and runway influences helped make this style a go-to choice for high-impact party looks. It’s a favorite among the A-list for its bold yet effortless vibe.

    Can you wear a blowback with both casual and formal outfits?

    Yes, a blowback can elevate both casual and formal looks, whether you’re in jeans or a ballgown. The style injects a subtle nuance of cool and works for a variety of dress codes. Its adaptability makes it popular for anyone looking to refresh their hair routine.

    • Share on Facebook (opens new window)
    • Share on Twitter (opens new window)
    • Share on LinkedIn (opens new window)
    • Share on WhatsApp (opens new window)
    • Share on Pinterest (opens new window)
    • Share on eMail (opens new window)
    Primary Sidebar
    Book beauty that switches you on
        You gift it. They live it.

        You gift it. They live it.

        One gift card. All the treatments. From massages to manis, blowouts to back waxes. Endless options, instant joy, and loved by all.

        Give the Treatwell Gift Card

        Newsletter

        You may also like
        • The Little Venice waterfront in Mykonos Town: whitewashed houses with colourful wooden balconies at the sea's edge, the turquoise Aegean beyond, and white and teal café tables set out across a stone-paved terrace in the foreground.

          Mykonos in full glamour: a guide to booking hair, nails and beauty across the island

        • A hand wearing the electric mani on a Pioneer DJ jog wheel, neon French tips in animal print and swirls

          Meet Jenny Longworth: the nail artist behind Rihanna, Harry Styles, and Treatwell’s summer Electric Mani

        • An aerial view of Playa de Palma in Mallorca, with a long curve of golden sand, rows of beach umbrellas, calm turquoise water, and a palm-lined promenade running alongside the city, with hills in the distance under a clear blue sky.

          Where to book beauty in Mallorca, neighbourhood by neighbourhood

        • Facebook
        • Instagram
        • Pinterest
        • Twitter
        Footer
        Navigation
        • Massage
        • Body
        • Face
        • Hair
        • Hair removal
        • Nails
        • Treatwell.co.uk
        Discover
        • Treatwell gift cards
        • Hair
        • Hair removal
        • Massage
        • Nails
        • Body
        • Face
        Company
        • Legal
        • About Treatwell
        • Disclaimer

        Copyright © 2026 Treatwell Limited -