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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The barrios, the salons, the appointments worth booking: a beauty guide to Barcelona

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The barrios, the addresses, the appointments worth booking. With verified reviews, prices that are visible before you walk in, and online booking that takes thirty seconds. Why this guide exists Welcome to Barcelona. The flat white in Gràcia is excellent, your Airbnb balcony is the right size, the Sagrada Família tickets are sorted, and your hair has just discovered … [Read more...] about The barrios, the salons, the appointments worth booking: a beauty guide to Barcelona

Bangs 101: the ultimate guide to finding your perfect fringe

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Ever caught yourself staring at someone's perfectly choppy fringe on the Tube and thinking, "could I pull that off?" You're not alone. Whether you're after a subtle refresh or a full-on reinvention, a fringe is one of the easiest ways to transform your look without committing to a dramatic chop. The tricky part isn't deciding to get bangs - it's figuring out which type suits … [Read more...] about Bangs 101: the ultimate guide to finding your perfect fringe

The SheerLuxe edit: Hair treatments they’re loving, and where to book them

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When the beauty experts at SheerLuxe share their go-tos, we listen. They know what’s trending, what’s timeless, and - most importantly - what’s worth booking. And this season? It’s all about New Hair Energy. March is all about fresh starts - and if the recent, oh-so-long-awaited dose of Vitamin D has you feeling that ‘new season, new me’ energy, you’re not alone. Spring is … [Read more...] about The SheerLuxe edit: Hair treatments they’re loving, and where to book them

What is reflexology? Beat the blues with this wellness ritual

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Believe it or not, the key to your emotional balance could be right at your feet. Reflexology, a soothing and restorative technique, works by applying gentle pressure to specific points on your feet – points that are thought to be directly connected to the rest of your body. And with Blue Monday around the corner, there’s no better time to step into the new year by … [Read more...] about What is reflexology? Beat the blues with this wellness ritual

New year, new rituals: Why a monthly massage is the reset you deserve

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It’s January. The decorations are packed away, the mulled wine is a distant memory, and the world feels… a little greyer. The resolutions? A mixed bag. Some might stick; others might not make it to February. But what if this year was less about big promises and more about small, sustainable changes? Instead of resolutions, let’s talk rituals. The kind that fit … [Read more...] about New year, new rituals: Why a monthly massage is the reset you deserve