Rihanna unveiled the campaign video for her Fenty Beauty Line, and it’s safe to say the internet has gone crazy for it (for all the right reasons). Already dubbed as far more than just an advertisement for her launch, many are calling it an ode to and a celebration of diversity in beauty. And this got us thinking. Lately we’ve spotted more and more celebs and big brands championing for diversity in an industry plagued by unrealistic beauty standards. These top 5 moments from the past few months are like a breath of fresh air, proving that feeling comfortable in your own skin is often all you need to glow from the inside out. Read on to find out more…
Rebecca Hoffnung
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1 Pink’s VMA Speech
Singer Pink brought girl power back to pop music with a moving speech after her performance at last week’s VMA's in LA. Spoken as a direct response to her daughter’s revelation that ‘she’s the ugliest girl she knows’, Pink’s speech took a stand against the repressive expectations today’s females are put under, encouraging girls to promote self love, equality and positive attitudes towards their bodies. We couldn’t agree more.
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2 Cara’s Shaved Head
Model Cara Delevingne shaving her head for a recent movie role may not be groundbreaking, but the commentary she created off the back of it certainly was. After receiving negative backlash online about her new androgynous look she hit back hard with a thought-provoking caption on Instagram: ‘It’s exhausting to be told what beauty should look like. I am tired of society defining beauty for us. Strip away the clothes, wipe off the makeup, cut off the hair. Remove all material possessions. Who are we? How are we defining beauty? What do you see as beautiful?’
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3 Alicia Keys in Elle Brazil
Alicia Keys graced the cover of this month’s Elle Brazil magazine sporting nothing but flame coloured braids and a touch of blush as she continued her #nomakeup campaign to help encourage self-acceptance. Finishing her look with hydrating moisturiser and a small jade stone roller cooled down in the refrigerator, her fresh take on beauty has been hitting headlines over the past 6 months, deviating from accepted industry norms and presenting something all the more inspiring.
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4 Asos Face + Body Campaign
Rihanna isn’t the only one to release a beauty line this month. Online fashion company ASOS has also recently announced the launch of their new face and body collection, with a teaser campaign video celebrating a diverse range of men and women. ‘There are no rules or limits, just endless ways to be you’ reads the tagline for the brand’s press release. Featuring trans model Richie Shazam and a host of other rising stars, ASOS is proving that their versatile new collection looks downright brilliant on just about everyone.
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5 Fenty Beauty Campaign
Featuring a cast of nearly 15 models of varying ethnicities and sizes including Duckie Thot, Slick Woods and model of the moment Halima Aden, who made headlines last winter as the first hijab-wearing high-fashion model on runways in New York and Milan, Rihanna’s new beauty line has christened itself as ‘the new generation of beauty’ and to be frank, we dig it.
FAQs
What makes the Fenty Beauty campaign stand out from others?
The Fenty Beauty campaign features nearly 15 models of various ethnicities and sizes, championing diversity in the beauty industry. Names like Duckie Thot, Slick Woods, and Halima Aden, the first hijab-wearing high-fashion model on major runways, are all included.
How did Pink’s VMA speech inspire self-acceptance?
Pink’s VMA speech encouraged people to love themselves and embrace equality, directly responding to unrealistic beauty standards. She addressed body positivity and urged everyone, especially young girls, to promote self-love regardless of societal expectations.
Why did Cara Delevingne shave her head for a film role?
Cara Delevingne shaved her head to play a movie role, sparking discussions about beauty norms. Despite facing negative comments, she challenged society’s standards by asking people to look beyond appearances and redefine what beauty means to them.
What message does Alicia Keys share with her #nomakeup campaign?
Alicia Keys uses her #nomakeup campaign to promote self-acceptance and challenge traditional beauty requirements. Her appearance on the cover of Elle Brazil, showing only flame-coloured braids, blush, moisturiser, and a jade roller, highlights a fresh approach to beauty.
Who features in the ASOS face and body campaign?
The ASOS campaign showcases a diverse range of men and women, including trans model Richie Shazam and other rising stars. The brand highlights that there are no rules or limits in their collection, focusing on individual expression and inclusivity.