Can we all take a moment to discuss how dreamy Karlie Kloss’s new platinum hair is? Ever since we spotted it recently we’ve developed a slight obsession. In fact, a boat load of celebs have jumped on the icy blonde bandwagon and we can’t get enough of it. If you’re thinking of taking the plunge, be warned – this isn’t your easy breezy balayage session; believe us when we say this shade takes commitment. But the most important thing you need to know? The texture of your hair can completely change once this type of bleach is applied, so you’ll need to step up your product game big time if you want your newfound blonde to out last winter. Investing in the right hair care will be your secret weapon – for fighting off brittle ends consider Olaplex your new BFF, and purple/silver shampoo is a lifesaver for keeping bronzey roots at bay.
By Rebecca Hoffnung
Book the lookFAQs
How does platinum bleaching affect your hair texture?
Platinum bleaching can completely change the texture of your hair, making it more fragile and prone to dryness. Using the right products is essential to keep hair healthy and maintain your new look.
What products should you use after going platinum blonde?
To care for platinum blonde hair, invest in Olaplex to fight off brittle ends and keep your hair strong. Using purple or silver shampoo helps prevent bronzey roots and keeps your colour looking fresh.
Why is platinum blonde hair higher maintenance than balayage?
Platinum blonde hair requires more commitment because the bleaching process can change your hair’s structure and demands more upkeep. Unlike an easy balayage, this shade needs careful product choices and regular maintenance to keep it looking good and feeling healthy.
How can you prevent your platinum blonde hair from becoming brittle?
To avoid brittle ends, include products like Olaplex in your routine for added strength and repair. Using moisture-rich shampoos and conditioners tailored for bleached hair helps maintain softness and resilience.
What is the best way to keep platinum hair from turning brassy?
Use a purple or silver shampoo regularly to neutralise unwanted bronzey tones in platinum hair. This helps preserve a cool, icy finish and keeps your colour looking salon-fresh for longer.