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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The SheerLuxe edit: Hair treatments they’re loving, and where to book them

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When the beauty experts at SheerLuxe share their go-tos, we listen. They know what’s trending, what’s timeless, and - most importantly - what’s worth booking. And this season? It’s all about New Hair Energy. March is all about fresh starts - and if the recent, oh-so-long-awaited dose of Vitamin D has you feeling that ‘new season, new me’ energy, you’re not alone. Spring is … [Read more...] about The SheerLuxe edit: Hair treatments they’re loving, and where to book them

New year, new rituals: Why a monthly massage is the reset you deserve

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It’s January. The decorations are packed away, the mulled wine is a distant memory, and the world feels… a little greyer. The resolutions? A mixed bag. Some might stick; others might not make it to February. But what if this year was less about big promises and more about small, sustainable changes? Instead of resolutions, let’s talk rituals. The kind that fit … [Read more...] about New year, new rituals: Why a monthly massage is the reset you deserve

‘Tis the season to treat yourself well. Here’s Treatwell’s treatment timeline to make your ‘me-time’ merry. 

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Ah, Christmas. Time with family, movies in bed, and hot chocolate by the fireplace – the festive season could be pure bliss – in theory. Instead, we’ve got endless amounts of planning, parties, and present-buying to worry about – decidedly un-bliss, if you ask us. Not to mention, there’s the prepping of yourself to think about. If you’re ready for a break from the excitement of … [Read more...] about ‘Tis the season to treat yourself well. Here’s Treatwell’s treatment timeline to make your ‘me-time’ merry. 

I finally tried threading (and I’m converted for life)

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Confessions all round: I’ve been an eyebrow waxer since brows became a ‘thing’. It was habit to slink into the salon, ask for a tidy up, and await the strip application. Sure, things looked fine, excess hair was removed and my sunglasses were positioned to hide the raccoon stripe of red stamped on my forehead (even in -10 North Eastern temperatures, FYI), but … [Read more...] about I finally tried threading (and I’m converted for life)

Pre-holiday hair and beauty prep: What to book, when to book it, and how to save before you jet off.

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Your flights are booked. That first sip of Fanta lemon is within reach. Now all that’s left to do is nail your pre-holiday hair and beauty.  As every jet-setting beauty-lover knows, this part of the planning process can feel like a military operation. Picking the perfect holiday-proof treatments. Timing them just right. Keeping that fresh-from-the-salon feeling all trip … [Read more...] about Pre-holiday hair and beauty prep: What to book, when to book it, and how to save before you jet off.