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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Bleached

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It’s time to go bleached or go home. The latest colour trends are in and blonde is about to get even blonder. Let beautiful shades of ice white, creamy beige and platinum wash over you in time for spring. All you need now is the attitude to match. #BlondeAmbition. Which blonde shades are trending for the new season? The trending blonde shades for the new season are ice white, … [Read more...] about Bleached

Highlights v. balayage

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Beachy and blonde or high maintenance and highlighted? Our editorial director Liz Hambleton talks you through her personal preferences and the benefits of both sides of blonde… I’m five years old.  I’m on holiday with my family and my hair is the most perfect shade of Timotei white blonde ever. Fast forward a few decades and it would be fair to say that re-creating this holy … [Read more...] about Highlights v. balayage

The big January cleanse

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And so the dreaded detox begins. Your body might be saying yes but chances are your mind will be screaming no. Could it be time to try a residential detox? ‘Detoxing is as much of a mental challenge as it is a physical one,’ says Sue Davis, head of wellness at The Lifehouse Spa in Essex.  ‘There’s a real science to navigating the issues a  cleanse can bring up and that’s why … [Read more...] about The big January cleanse

Detoxspiration

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Struggling to move past that post festive slump? We hear you.  It’s time to get off the sofa, bin those leftover biscuits and turn off the TV. If this little lot of visual detoxspiration doesn’t get you in the mood then nothing will. Time to channel your inner green goddess and go for it. You can thank us later. How can you shake off a post festive slump? Getting active, … [Read more...] about Detoxspiration

The body wrap – is it the ultimate hangover cure?

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Fancy sleeping off  your hangover whilst cocooned in the comforts of a nurturing body wrap? We reveal why this most misunderstood of  treatments could be the best place to be the-morning-after-the-night before… Now, we like to consider ourselves something of a beauty expert but even we were stumped when asked to explain the ins and outs of a body wrap. With theories … [Read more...] about The body wrap – is it the ultimate hangover cure?