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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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11 hair and beauty hacks that will make getting ready for your office party a breeze

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Around this time the party invites start rolling in. And while a Saturday spent getting a blow dry and turning pruney in a bubble bath is always the best pre-party plan, when it’s an office shindig, such luxury is a little more tricky to factor in. Since you’ll probably be doing your makeup in the toilet – sharing a red lipstick with your nearest and dearest colleagues – we’ve … [Read more...] about 11 hair and beauty hacks that will make getting ready for your office party a breeze

This 30 minute facial is the ultimate cure for dry ‘winter skin’

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There’s only so much an at-home exfoliator or bottle of fancy-looking hyaluronic acid can do when dealing with skin woes – if you’re on a mission for clear, radiant, fresh-looking skin, you might rather crack out the big guns. Microdermabrasion. In 30 minutes (or less), you’ll look (and feel) reborn. Here’s everything you need to know about the … [Read more...] about This 30 minute facial is the ultimate cure for dry ‘winter skin’

We’ve made our own festive manicure – and you’re about to want it on your nails

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We’ve created our own festive mani, because sometimes a slick of burgundy polish just isn’t enough. It’s navy, it’s star-coated, it’s glam (but, not like, glam-glam), and you can literally ask for it at your favourite salon. Easy. Two coats of navy, topped with stars, all cured under a UV lamp to secure that gel goodness. That means it’ll stay atop your nails for two weeks … [Read more...] about We’ve made our own festive manicure – and you’re about to want it on your nails

The 6 trending beauty treatments of 2018 that you should try this Black Friday

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It’s Black Friday week. By now you’ve seen a list of tremendous deals circulated around your office, and have updated your Christmas list accordingly to make sure your lover (/mum) gets you the good stuff at half the price. Allow us to swoop in with more temptation, because we’ve got deals incoming, and decision making is tough. If you’re wondering what … [Read more...] about The 6 trending beauty treatments of 2018 that you should try this Black Friday

Leopard print nails are here to stay…

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If fashion has taught us anything over the years it’s that trends come and go. Only the best stand the test of time and love it or hate it, leopard print has done just that. Classic yet versatile, this feisty feline print can be worn with pretty much anything (the clashier the better) which is why we’re declaring it the go-to nail for party season. Don’t get us wrong, we … [Read more...] about Leopard print nails are here to stay…