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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Our 4 most popular posts from this week

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We’ve got one thing on the brain this weekend – no work on Monday (wahoo). You’ve got plenty of time to catch up on The Treatment Files, television, prosecco… First up, our top posts from the past week. We’ve been talking all things hair – from colour trends, to thinning strands. An extra Bank Holiday gift, if you like. Enjoy. By Rachel Spedding What are some daily habits that … [Read more...] about Our 4 most popular posts from this week

4 things you can do on your lunch break that don’t involve your desk

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Tapping away between bites of Pret sandwich = life. Between back to back meetings and admin, the urge to work through your lunch hour is real. In fact, over 50% of us are doing it *guilty face*. The reality is that our brain just isn’t wired to function in that way, and eating ‘al desko’ is healthy for no one. There are much better ways to spend those 240 … [Read more...] about 4 things you can do on your lunch break that don’t involve your desk

The hair colour trends you’ll be seeing a lot more of in 2018

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We’ve had a year of nineties chops and pastel tones, but when it comes to hair colour trends, looks like things are set to get bright, bold and spicy (oo-er). Catwalk, Instagram, street style and, well, the office, there’s inspiration flooding in from everywhere, so we’ve rounded up our favourites. Make your appointment now, as you’re sure to be set on one of the below (sorry … [Read more...] about The hair colour trends you’ll be seeing a lot more of in 2018

Everything you should consider before dyeing your afro hair blonde

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It’s nice to switch it up, and there’s no thrill quite like hair dyeing. Heading into the salon as one shade, and leaving with another – the excitement. Course, if you have natural afro hair, there’s some prep needed first: research, consultation, and finding your most comfortable outfit (because you’ll be sat in that salon chair for a while). There’ll be no sacrificing curl … [Read more...] about Everything you should consider before dyeing your afro hair blonde

Six things you do every day that thin your hair (and how to avoid them)

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I seem to spend my life gathering lengthy ginger hairs around the household. In the hairbrush, attached to clothes, that little ball scrunched up on the shower wall… But, that’s normal. We lose around 120 strands a day, so don’t be alarmed if you’re the same. If you find that your locks aren’t growing back after shedding, that could be a reaction to something (or many, many … [Read more...] about Six things you do every day that thin your hair (and how to avoid them)