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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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It’s cool to be your usual undone self on your wedding day

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If you’re a low maintenance, off-duty kind of girl when it comes to your hair, then an overly structured updo on your wedding day just isn’t going to cut it. But how to strike a balance between scruffy and elegantly undone? Because although those perfectly tousled just-rolled-out-of-bed looks we see on Instagram might look achingly accidental, best believe … [Read more...] about It’s cool to be your usual undone self on your wedding day

How to blast facial hair for good (if you want to)

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Around 40% of British women have facial hair – that’s two out of every five of us (how’s that for a maths calculation?). If you’re among those that want to banish it, chances are you’ll be familiar with waxing, threading, shaving and bleaching (throwback to the ’90s). We know that fighting the facial fuzz can sometimes feels like trying to … [Read more...] about How to blast facial hair for good (if you want to)

The lash lift-off: LVL vs. Keratin

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False lashes were our best friends back in the noughties. We’re getting nostalgic just thinking about those little tubes of glue. But waking up with said lashes on the pillow or finding them halfway up to our eyebrows mid-party? Not such a fond memory. So we’ve embraced semi-permanent eyelash treatments like LVL lashes and keratin lash lifts with open arms. They … [Read more...] about The lash lift-off: LVL vs. Keratin

The time-saving bridesmaid treatments you won’t regret getting

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Your job? Devoted bridesmaid. Your job spec: head of moral support, there to help make sure the day goes swimmingly. You’re in charge of making sure everyone’s having a good time – after months of planning, you’re not going to let any family bickering boil over on your watch – so no pressure, no pressure at all. Here’s your bridesmaid 101 on how to be totally prepared and … [Read more...] about The time-saving bridesmaid treatments you won’t regret getting

“Know a barber round here?” Yes, yes we do.

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Choosing a barber is no mean feat. It takes a whole lot of trust to invite a razor near your head, but with a skilled barber, your hair’s in good hands. Not to toot our own horn, but with a lot of Treatwell salons across the country, you’re never far from somewhere that’ll give you a quick cut or some proper TLC – and in the spirit of openness, we asked some of the … [Read more...] about “Know a barber round here?” Yes, yes we do.