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    1. Home
    2. Beth Ryan
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    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    Our fave celebs are getting ‘menicures’, and we’re so here for it

    25 August 2021 by Beth Ryan

    Okay, so in the past, men’s hair and beauty trends have been few and far between (and frankly, sometimes pretty questionable – we’re looking at you, frosted tips). So, we’re categorically here for any trend that breaks the mould of men’s beauty – because why? (And say it with us): beauty ? is ? for ? everyone?. Which is why we’re currently obsessing over the … [Read more...] about Our fave celebs are getting ‘menicures’, and we’re so here for it

    Every skincare lover needs to know about these 5 acids

    24 August 2021 by Beth Ryan

    We have to admit, the word ‘acid’ doesn’t exactly sound inviting when we’re talking about things to put on our skin but we swear it is. It’s actually somewhat of a hero. From fruit acids to retinol and hyaluronic acid, we’ve broken down what they actually do. What does glycolic acid do for your skin? Glycolic acid is a type of alpha hydroxy acid (AHA) that helps remove dead … [Read more...] about Every skincare lover needs to know about these 5 acids

    Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

    18 August 2021 by Beth Ryan

    Honestly, is there anyone who didn’t grow up wanting to be a mermaid? Maybe I’m weird, but I spent my childhood watching Aquamarine, practicing my mermaid swimming in the pool on hols, and secretly hoping I’d awkwardly transform into a mermaid whenever I did the dishes – (thanks, H2O Just Add Water, for my wildly unrealistic childhood expectations). Maybe that’s why … [Read more...] about Mermaid waves are the ultimate summer hair trend – and they’re perfect for festival season

    6 superfoods to brighten your skin, reduce breakouts and slow ageing

    16 August 2021 by Beth Ryan

    Every time a new spot appears – uninvited may I add – on my face, I can guess with about 99.9% accuracy what caused it. That big, painful, under-the-skin one on my chin? Time of the month. The angry ones around my mouth? Maskne, thanks COVID.  Diet is another big one (don’t worry, we’re not about to go all ‘you are what you eat’ on you). Eating too much red meat, … [Read more...] about 6 superfoods to brighten your skin, reduce breakouts and slow ageing

    6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

    6 August 2021 by Beth Ryan

    Okay, so a *real* Summer holiday might be off the cards for most of us at the moment, but that doesn’t mean we shouldn’t make the most of the warmer weather when it does (eventually) roll around. In fact, when sunny days are so few and far between, it’d be rude not to squeeze every bit of joy out of them that we can.  For me, that means that I have zero time for my (usually … [Read more...] about 6 treatments for an effortless summer – the ultimate guide to streamlining your beauty routine

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