Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

These nail colours will be everywhere this Autumn

12 September 2021 by Beth Ryan

And, just like that, Summer is pretty much over. Holidays, long days, and back garden barbecues are feeling like a distant memory (which probably isn’t helped by the fact we had approx. 1 week of real sunshine this whole season). Honestly though, we’re not mad about the oncoming of Autumn. Sweater weather, Pumpkin Spice Lattes, and Halloween? Yes please. Plus, it’s an excuse … [Read more...] about These nail colours will be everywhere this Autumn

These four tips for longer lashes actually work – we promise.

10 September 2021 by Beth Ryan

From smearing Vaseline on your eyes to massaging your lash line, there are a tonne of methods out there that promise to bestow upon us the gift of long, fluttery lashes. If you’ve tried all of the at-home tips and tricks that the internet has to offer, and nothing seems to work – it might be time to change your approach. Lemon juice and petroleum jelly aside (and yes, … [Read more...] about These four tips for longer lashes *actually* work – we promise.

Why beard oil will be your best friend if you’re growing a beard

3 September 2021 by Beth Ryan

Beards have been having a major comeback moment recently- no doubt because shaving is just *too* much effort when we’re not leaving the house anyway. Now though, it seems the beard trend is here to stay, and we’re 100% here for it. Growing a beard might seem as simple as just foregoing the razor and letting time do its thing, but anyone who’s tried to grow a lush and dense … [Read more...] about Why beard oil will be your best friend if you’re growing a beard

7 things people with great eyebrows always do

2 September 2021 by Beth Ryan

‘Perfect brows’, I know that you do exist, I’ve seen you sitting proudly on the foreheads of Lily Collins, Emily Ratajowski and co. So, how on earth does one achieve such greatness? Especially with an overly ‘plucky’ brow history? It’s possible, it just won’t happen overnight. Enhancing shape, size and texture will take some work, but we know how to do it (and now you will … [Read more...] about 7 things people with great eyebrows always do

The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed

1 September 2021 by Beth Ryan

There are a few things that the French just get *right*. Food. Romance. Style. It’s difficult to pin down quite what it is that makes the French so good at these things, (they have a certain je ne sais quoi, if you will), but it seems like France just has chic-ness down to a fine art. Recently we've seen the modern French Mani and reverse French nails, which we’ve been … [Read more...] about The French bob is already Autumn’s most chic haircut – here’s why we’re obsessed