Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The 6 most popular nail shapes you need to know

21 October 2021 by Beth Ryan

It’s a confusing world of ‘coffins’ and ‘squovals’ out there, so we thought we’d clear things up. Turns out, there’s a science behind your nail shape: from lengthening short nails, to shapes that suit ‘wider’ fingers, there’s a style to suit everyone (though please don’t start hating on your fingers, we’re all beauties, no matter how large your knuckles may be). To … [Read more...] about The 6 most popular nail shapes you need to know

Hair colouring for men – everything you need to know before taking the plunge

20 October 2021 by Beth Ryan

Just like a slick suit or your fave pair of trainers – a good hairstyle can make all the difference to your look. You probably already have your go-to cut and style down to a T – but the colour? That’s another question entirely. A good dye-job can transform your hair, but the world of hair colouring can be a tricky one to navigate for those with little experience … [Read more...] about Hair colouring for men – everything you need to know before taking the plunge

These 22 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

19 October 2021 by Beth Ryan

Halloween is fast approaching, and if you’re not one for dressing up, you’re likely experiencing the inevitable pre-party dread that comes along with anything remotely costume-related. Don’t worry – you’re not alone. For every Halloween enthusiast who thrives off of elaborate costumes, and every last-minute procrastinator who seems to pull off an incredible outfit in the … [Read more...] about These 22 Halloween nail art ideas are perfect for guys who don’t fancy dressing up this year

These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

18 October 2021 by Beth Ryan

Spooky season is officially here!! If you’re anything like us (read: obsessed with Halloween), then you’ve spent the past few weeks frantically searching for the perfect costume. We’ve already broken down our fave nail looks, as well as some killer makeup options – now it’s time to talk about hair. Okay, we know what you’re thinking – maybe you’re not totally up … [Read more...] about These Halloween hair dye ideas will stay cool throughout spooky season and beyond ?

17 chic and wearable manicure ideas for Halloween (and beyond)

14 October 2021 by Beth Ryan

We love Halloween. Horror movie marathons, pumpkin carving, and crazy parties? Count us in. Honestly, though, the real star of spooky season (and all we’ve been thinking about for the past few weeks) is the perfect Halloween *look* – which of course isn’t complete without the perfect makeup, hair, and nails. We know what you’re thinking. Whilst we’re obsessed with a … [Read more...] about 17 chic and wearable manicure ideas for Halloween (and beyond)