Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

21 July 2021 by Beth Ryan

There are a million and one things I love about summer – picnics in the park, rooftop drinks, not having to wear 10 layers every time you leave the house. Tbh, I’ve been ready for my hot girl summer since January. It’s only now that summer has *arrived* arrived, (for good this time, I hope) that I realise the absolute havoc it is wreaking on the carefully composed hair … [Read more...] about How to deal with greasy hair and sweaty scalps now that warmer weather is (finally) here

These pastel-coloured nail designs are perfect for summer

14 July 2021 by Beth Ryan

Pastel colours have always gotten kind of a bad rep in terms of style. Tbh, these shades seemed to be reserved for either newborns or the Queen, with no in-between. Recently, though, pastel tones have become a summer staple. From pastel gingham dresses to sherbet-coloured sweater vests, soft-hued tones of dreamy pastels are e-ver-y-where. It’s no surprise then that one of the … [Read more...] about These pastel-coloured nail designs are perfect for summer

This at-home footcare routine will make your pedicure last so much longer

12 July 2021 by Beth Ryan

I wholeheartedly believe that you don’t know true joy until you’ve felt how soft your feet are after a pedicure. And how darn good they look, ugh *chefs’ kiss*. If you haven’t tried a pedicure, grab a pair of flip-flops and hit the salon. You’ll never look back. If you have, this is for you – we spoke to nail pro, Parris Ashworth, Manager at Nails Inc, about maintaining … [Read more...] about This at-home footcare routine will make your pedicure last so much longer

PSA: Read this if you want to bleach your hair like Foden

9 July 2021 by Beth Ryan

1 – Go to a stylist. Okay, so we know some people are going to ignore this one . Still, we can’t stress enough how difficult home-bleaching can be to get right. Your stylist will be able to mix the correct colour and toner for your hair, which can be especially difficult if your hair is naturally a darker colour. Bleach is also super drying, and can really damage the … [Read more...] about PSA: Read this if you want to bleach your hair like Foden

10 nail design ideas to get you in the spirit for the Euro 2020 final

8 July 2021 by Beth Ryan

IT’S COMING HOME(!!) After England’s historic win, it’s fair to say that the nation’s EURO fever has escalated, and the countdown is on for the final. Whether you’re a die-hard England fan, or just in it for the frankly unparalleled atmosphere, this weekend is sure to be a night to remember. And what better way to get in the mood for the big day – apart from beers & … [Read more...] about 10 nail design ideas to get you in the spirit for the Euro 2020 final