Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This is how to air dry your hair without it going frizzy

6 July 2021 by Beth Ryan

Washing, drying and styling your hair in one evening is a lot. It takes ages and you get all hot from using the hairdryer. But, when you leave your hair to air dry it goes frizzy and then you have to spend longer styling it (rock, hard place). Don’t worry, we’ve got you. This is the frizz-free way to air dry your hair. Life-changing. By Beth Ludolf … [Read more...] about This is how to air dry your hair without it going frizzy

I tried IPL permanent hair removal, and regret not having done it earlier

1 July 2021 by Beth Ryan

Here’s the thing: I’m 30 years old, and I’ve been religiously waxing for over a decade. For me, I love the long-lasting, silky smooth look and feel. Mostly, I enjoy the freedom of enjoying summer days without having to worry about a stray hair here and there. So, with salons being closed during lockdown, I tried my hand at being my owl personal waxer. Hours spent in the … [Read more...] about I tried IPL permanent hair removal, and regret not having done it earlier

The man bun is back for summer 2021. Here’s how (and why) you should style it

30 June 2021 by Beth Ryan

Ah, the man bun. A divisive hipster staple in the 2010s, and one that many of us (myself included) were glad to see virtually disappear for the past few years. Now though, it seems like the man bun is back. It seems the likes of Brad Pitt and Antoine Griezmann are proving that it might just have outgrown its hipster reputation. With longer hair proving a definite trend in … [Read more...] about The man bun is back for summer 2021. Here’s how (and why) you should style it

I tried Botox for the first time – here are 5 things I wish I’d known beforehand

29 June 2021 by Beth Ryan

1. Botox won’t make your wrinkles disappear completely As effective as Botox is at reducing lines, (and as beautiful as the results might be), the treatment won’t erase your wrinkles entirely. It’s for this reason that it is often advised as a preventative measure, rather than restorative. Botox prevents muscles from contracting, essentially making them relax and … [Read more...] about I tried Botox for the first time – here are 5 things I wish I’d known beforehand

Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)

28 June 2021 by Beth Ryan

So we’ve already been obsessing over some of the latest fave hair trends – we’re talking money-piece highlights, vanilla blonde, and bubble braids (as a shameless bandwagon-hopper, I’ve personally tried all three). Thanks to TikTok though, there’s a new trend on the block – the wolf cut – and it’s easily the most ‘cool-girl’ style we’ve seen lately. The #wolfcut trend on … [Read more...] about Why everyone is obsessed with the ‘wolf cut’ hairstyle (and why you’re going to want it ASAP)