Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Thinking about getting locs? Read this first

27 April 2021 by Beth Ryan

Lockdown had us pining for the hairdressers, saving hair inspo left, right and centre, and dreaming of all the new looks we would try out once normality resumed. One style that kept catching our eye was locs; a hairstyle that’s becoming ever more popular with both men and women who want to show off their natural hair with pride – in a stylish and easy to manage … [Read more...] about Thinking about getting locs? Read this first

Oscars 2021: our fave hair and beauty looks

26 April 2021 by Beth Ryan

This awards season has been a *tad* unusual – we think that’s fair to say. However, last night’s Oscars treated us to an IRL (!!!) red carpet moment, and boy, was it worth the wait. From Andra Day’s oh-so 'no-makeup' makeup, to Amanda Seyfried’s classic Hollywood glam – here are our fave hair and beauty looks from the latest Academy Awards. Beth Ryan What are some … [Read more...] about Oscars 2021: our fave hair and beauty looks

How to deal with ‘hangover skin’ if you spent a little too much time in the beer gardens last week

20 April 2021 by Beth Ryan

We counted down the minutes. We planned our outfits weeks in advance. At times, we thought the day might never actually arrive. But, hallelujah, the big day finally rolled around, and we were officially allowed back in that sacred British institution – the beer garden. Cut to one week later, and there is a small chance that you may have over-indulged a little. Hey, we’re … [Read more...] about How to deal with ‘hangover skin’ if you spent a little *too* much time in the beer gardens last week

I tried eyebrow lamination and my brows have never looked better

16 April 2021 by Beth Ryan

Before the eyebrow trend explosion, my eyebrows were the part of my body I thought about least – I’d pluck them (to near-baldness, according to my #10YearChallenge) and that was that. And then Cara Delevigne came along and eyebrows – and, more importantly, my lack of – bolted into my consciousness. Since then, I’ve grown them out, filled them in, waxed, … [Read more...] about I tried eyebrow lamination and my brows have never looked better

Growing out your eyebrows ahead of salons reopening? Here are 3 things that will help

17 March 2021 by Beth Ryan

We’ve let our unruly brows run riot in lockdown, so an eyebrow shape is top of the list when salons reopen – it’s something many of us are looking forward to. Some of us have taken matters into our own hands, getting pretty good at shaping our brows (or doing just enough to keep the monobrow at bay). Now is the perfect time to put down the tweezers, leave the wax strips to one … [Read more...] about Growing out your eyebrows ahead of salons reopening? Here are 3 things that will help