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    1. Home
    2. Beth Ryan
    3. Page 26

    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    Growing out your eyebrows ahead of salons reopening? Here are 3 things that will help

    17 March 2021 by Beth Ryan

    We’ve let our unruly brows run riot in lockdown, so an eyebrow shape is top of the list when salons reopen – it’s something many of us are looking forward to. Some of us have taken matters into our own hands, getting pretty good at shaping our brows (or doing just enough to keep the monobrow at bay).  Now is the perfect time to put down the tweezers, leave the wax strips to one … [Read more...] about Growing out your eyebrows ahead of salons reopening? Here are 3 things that will help

    How to prepare for your first waxing appointment back at the salon

    17 March 2021 by Beth Ryan

    What should I do if the hair is too long? Remember, your hair should be no less than a quarter of an inch long. If it’s too long, Sofia suggests giving it a trim, “make sure you leave about 1 cm of growth though, to make sure the wax can pick the hairs up”. If you’re not confident trimming it yourself (it can be trickier than you think), your therapist can do this for you … [Read more...] about How to prepare for your first waxing appointment back at the salon

    #NoMoreNoShows: It’s time to show up for hair and beauty

    16 March 2021 by Beth Ryan

    #NoMoreNoShows “No shows”, where someone books an appointment but doesn’t turn up on the day, without letting the salon know in advance – have been a problem in the industry for some time. In fact, reports state that 33.7% of people have “no-showed” at some point.  The hair and beauty industry is struggling. The industry needs our support more than ever before. We’re … [Read more...] about #NoMoreNoShows: It’s time to show up for hair and beauty

    Everything you need to know about getting a colour correction (when the box dye goes wrong)

    16 March 2021 by Beth Ryan

    What is a colour correction service?  A colour correction helps with three things; when the shade of your hair is either too light or too dark, there are unwanted tones or the colour is patchy. “This could be a small tweak, a drastic change or when a box dye has gone wrong,” Natalie explains, “there are usually a few different steps involved, compared to a normal colour … [Read more...] about Everything you need to know about getting a colour correction (when the box dye goes wrong)

    This is what you should book if your roots are really, really bad (it might be different to your usual)

    16 March 2021 by Beth Ryan

    You might need to book something different from your usual  “To put it simply, the length of any colour appointment will have to be extended to compensate for the root re-growth,” Carly points out. When you’re booking your appointment you should err on the side of caution, opting for the treatment that gives your stylist the most time – “It’s better to have more time to … [Read more...] about This is what you should book if your roots are really, really bad (it might be different to your usual)

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