Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

15 experts share their favourite piece of mum beauty wisdom

9 March 2021 by Beth Ryan

Whether your mum is the most glamorous woman you know, a wash-and-go lover or a seriously low maintenance kind of person, their beauty advice is often the first we hear (and the one we always refer back to. We asked a handful of beauty lovers to share the best advice they learnt from their mums. Listen and learn. How can you keep your makeup organised at home? You can use … [Read more...] about 15 experts share their favourite piece of mum beauty wisdom

5 oils you should be using on your hair

3 March 2021 by Beth Ryan

Argan Oil The gold standard when it comes to hair oil and likely the one you’ve heard lots about. Argan oil is rich in essential nutrients, vitamins and fatty acids all of which help lock in moisture and restore dry and damaged hair. It helps increase the hair’s natural elasticity making it feel soft and easy to manage as well as giving it a brilliant … [Read more...] about 5 oils you should be using on your hair

This nail art trend is a contender for our first manicure back at the salon

24 February 2021 by Beth Ryan

Salons in England are preparing to open once it’s safe, which means our dreaming about the treatments we’re booking has stepped up a notch. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been obsessing over the modern French mani and now pic ’n’ mix nails. Otherwise known as indie nails or, simply, a different design on every nail. It’s no wonder … [Read more...] about This nail art trend is a contender for our first manicure back at the salon

As soon as salons open we’re getting this 2021 nail trend

24 February 2021 by Beth Ryan

Salons in England are set to reopen (provided everything is safe), which means our dreaming about the treatments we’re booking has stepped up a notch. We’re already dead set on the haircut we’re getting, now for the nails. We’ve been loving the modern take on the classic French manicure for a while now and it’s not going anywhere any time soon. We’ve seen it on Gigi Hadid, … [Read more...] about As soon as salons open we’re getting this 2021 nail trend

Niacinamide is trending – but what does it do?

17 February 2021 by Beth Ryan

What is niacinamide? Simply put, it’s a form of vitamin B3 (like how retinol is actually a form of vitamin A). Like many other vitamins, it’s pretty darn great for the skin because it works with the natural proteins in the skin, strengthening them. So, what’s so good about it? It’s compatible with all skin types and other products One thing we love about niacinamide is … [Read more...] about Niacinamide is trending – but what does it do?