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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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“Do I need to shave my beard?” – here’s what you should know before your first facial appointment

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Until you’ve had a facial, it’s easy to think of it as, well, a glorified face wash and, I guess on some level, it kind of is. It’s still worth getting one though – even just for that proper squeaky-clean feeling alone. If you’re thinking of giving it a go, here’s some of the stuff you might be wondering about. By Beth Ludolf Should you shave before getting a facial? If … [Read more...] about “Do I need to shave my beard?” – here’s what you should know before your first facial appointment

These bright and colourful nails are inspiring our next mani appointment (and filling us with joy)

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https://www.instagram.com/p/CBwkjzGgXe5/   https://www.instagram.com/p/B5DnmvvgttP/   https://www.instagram.com/p/CCeyxTvH0jX/   https://www.instagram.com/p/CB8xhT4jBxl/   https://www.instagram.com/p/B9pOCvYH7v-/   https://www.instagram.com/p/CClprLMAXnl/   https://www.instagram.com/p/B_fnmd0DOc4/   Nail salons are finally open (hallelujah). … [Read more...] about These bright and colourful nails are inspiring our next mani appointment (and filling us with joy)

Hair salons have reopened and everyone is going blonde

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  https://www.instagram.com/p/CBzKu3Qp7It/ Emily Ratajkowski   Eternal brunette and mega babe, EmRata, switched it up with a surfer-girl-meets-Sharon-Tate warm, honey blonde. The style is surprisingly low-maintenance too. Well, for a blonde anyway. Dark roots minimise upkeep (and ramp up the effortless cool), while the yellow undertone is far easier to maintain than … [Read more...] about Hair salons have reopened and everyone is going blonde

How to get a natural tan (because it’s getting hot)

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This is not a drill. The sun is coming and seeing as our summer holidays have all been cancelled, we’ll be heading immediately to the park – bikini on, playing wave sounds through our headphones – to close our eyes and imagine we’re actually living the island life. Top of the agenda (well, after a Piña Colada tinny from M&S), is a tan. So, here’s what you need … [Read more...] about How to get a natural tan (because it’s getting hot)

Three treatments to book now if you’ve loved going makeup-free during lockdown

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So, it turns out doing makeup is not like ‘riding a bike’ and you can forget how to do it. Winged liner is literally like cracking the Da Vinci code nowadays. Since ditching makeup altogether during lockdown, I’ve actually started to love the natural look. Here are some treatments to try when salons reopen if you’re planning on retiring your beauty blender for good. By Beth … [Read more...] about Three treatments to book now if you’ve loved going makeup-free during lockdown