Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

You need to try this Dermalogica facial if you love dewy skin

10 August 2020 by Beth Ryan

What is the Dermalogica ProSkin Advanced treatment? It’s a facial – but, like, a really good one. According to Hannah, the most effective technology suited for your skin will be selected on the day, from hydradermabrasion to improve tone and texture to LED light therapy to brighten and boost collagen. Plus, deep cleansing with active ingredients (the good stuff), and … [Read more...] about You need to try this Dermalogica facial if you love dewy skin

A guide to the 5 most popular beard styles

10 August 2020 by Beth Ryan

The humble beard. Whether it’s on your face because you couldn’t be bothered to get rid, or it’s more of a well-crafted labour of love, it’s hard to not to be fan. When it comes to sculpting, there are a number of styles to choose from (aside from ‘letting it do its thing’), so here’s five of them. The most popular, if you will, ready … [Read more...] about A guide to the 5 most popular beard styles

Everything you need to know about Apres Gel-X nail extensions

5 August 2020 by Beth Ryan

Hello, my name is Beth and I’m addicted to nail extensions. I’ve been getting acrylics and hard gel extensions non-stop for about two years so - as you can imagine - when I heard about Apres Gel-X extensions, the acrylic-alternative favoured by celebrities (dah-ling), I was itching to find out more. Luckily for you, I'm taking the liberty of passing it on - you're … [Read more...] about Everything you need to know about Apres Gel-X nail extensions

How to avoid razor burn, nicks and cuts

5 August 2020 by Beth Ryan

Cleanse and exfoliate First things first, always clean your face first. Use a face wash to remove any impurities and then go in with a light scrub. Skipping cleansing means dirt and dead skin cells can clog your razor and blunt the blade which is a definite shortcut to razor burn, nicks and cuts. The exfoliation helps with ingrown hairs too – it’s a win-win. Prep … [Read more...] about How to avoid razor burn, nicks and cuts

7 popular men’s haircuts (and what to ask to get them)

30 July 2020 by Beth Ryan

It’s happened to the best of us. In the chair, gown on, scissors ready – then the nerve goes and it’s all just “this, but shorter.” Deciding on a new hairstyle is tough, but knowing how to ask for it is tougher. Don’t let your vocab hold you back. We’ve gathered up 7 popular styles currently and exactly what you need to ask to get them. By Liam Clifford How do you ask … [Read more...] about 7 popular men’s haircuts (and what to ask to get them)