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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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We can’t wait for salons to open so we can try this summer hair colour trend

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Salons are (hopefully) opening soon and by then, our hair is going to need a major refresh. Luckily we already know what we’ll be getting. Face-framing highlights, the Kylie Jenner-approved colour trend that screams summer.  Face-framers are like a more subtle take on the 90s two-tone trend – or The Geri Halliwell, as we call it. Two-tone hair is all about that stark … [Read more...] about We can’t wait for salons to open so we can try this summer hair colour trend

How to wash your hair less without anyone noticing (from someone who only does it once a week)

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There are loads of reasons why you should wash your hair less frequently. It keeps your colour fresh for longer, your hair will be all-round healthier – but the one that we really, really care about, washing your hair is a chore. Do you know what I want to do with my evening? Drink wine and watch Netflix. Do you know what I don’t want to do? Wash my hair. You do the … [Read more...] about How to wash your hair less without anyone noticing (from someone who only does it once a week)

The pastel nail trend is all over Instagram (and we can’t wait to try it when we’re back at the salon)

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Remember when everyone did the neon nails thing? I was convinced that would be my summer nail colour for life. Yes, life (its a big commitment but that’s how much I love them). Well, it turns out I’m going to have to alternate between neon and pastel (a summer timeshare, if you will) because now I love them both equally – as if they were my children. Pastels are sweet and … [Read more...] about The pastel nail trend is all over Instagram (and we can’t wait to try it when we’re back at the salon)

7 things to remember if you’ve resorted back to shaving

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It’s been weeks since we last saw our waxing therapists, salons aren’t reopening any time soon *sighs* and, well – let’s just say – it’s a jungle down there. If you’re brave enough to DIY your bikini wax, we salute you. If not, we salute you too because hey, we all deserve a little salute now and then. Times are tough. Just in case it’s been a while, here’s a … [Read more...] about 7 things to remember if you’ve resorted back to shaving

So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it

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Okay, you got a little scissor-happy while cutting your own fringe. It’s happened to the best of us. You don’t need to keep your webcam off from now on, just work with it. Listen, repeat after me, “No, it wasn’t an accident, I was experimenting with baby bangs – its a fully-fledged hairstyle in its own right, you know?”. Very good.  Baby bangs are like the cooler sister … [Read more...] about So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it