Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

We asked four hairstylists to predict the biggest trends for 2019

21 January 2019 by Beth Ryan

It’s nice to feel good about our hair. Whether that’s a fresh bleach job that’s got you feeling all Malfoy again, or post-shampoo-scrub after a night on your mate’s sofa. We spoke to the real hair pros – the ones making magic happen in the salon chair – to find out which trends are sure to go the distance. From haircut styles, to new-season colour, here are the four ‘trends’ to … [Read more...] about We asked four hairstylists to predict the biggest trends for 2019

6 surprising benefits of coffee (besides its wondrous taste)

16 January 2019 by Beth Ryan

To me, there’s one key benefit of coffee – it gets me through the day. A life without the wondrous ripple of caffeine soaring through my veins is not a life I wish to discuss. Good news though – turns out – there’s more to that morning cup o’ joe than just good taste. The environment, our beauty routine… coffee grounds are majorly multipurpose. Here are six things that prove … [Read more...] about 6 surprising benefits of coffee (besides its wondrous taste)

These pictures prove why brown hair will be big in 2019

16 January 2019 by Beth Ryan

Alright, we’ve talked hair trends, and though the return of copper is sure to be huge, Google searches for ‘brown hair’ are rising (and you’re about to see why). Just like tonal blondes, going ‘brunette’ doesn’t mean committing to one shade all over. Talk to your stylist about face-framing colour techniques; toffee-toned babylights, … [Read more...] about These pictures prove why brown hair will be big in 2019

These were Google’s 10 most-asked beauty questions in 2018

15 January 2019 by Beth Ryan

Internet searches are pretty revealing: ‘IKEA Malm drawers’, ‘are Dennis Quaid and Harrison Ford related?’, ‘what time does Dominos in Willesden shut?’. Along with the generic help-me-solve-my-problem searches, Google regularly round up the most-asked beauty questions. From magnetic eyelashes (yes, really), to finding the right concealer for you, … [Read more...] about These were Google’s 10 most-asked beauty questions in 2018

BTW, shoulder length hair (or the ‘awkward growing out phase’) looks great

13 January 2019 by Beth Ryan

For some, seeing in a new season means catching up on hair cuts. Ticking ‘trim’ off the life admin list, or indulging in a little salon time (because we’ve stuck out this ‘winter’ thing for quite long enough), could mean trying something new. And shoulder-length hair, my looking-for-inspiration friends, is the cut you should try. It inspires flashbacks of the ‘growing out’ … [Read more...] about BTW, shoulder length hair (or the ‘awkward growing out phase’) looks great