Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

These were Google’s 10 most-asked beauty questions in 2018

15 January 2019 by Beth Ryan

Internet searches are pretty revealing: ‘IKEA Malm drawers’, ‘are Dennis Quaid and Harrison Ford related?’, ‘what time does Dominos in Willesden shut?’. Along with the generic help-me-solve-my-problem searches, Google regularly round up the most-asked beauty questions. From magnetic eyelashes (yes, really), to finding the right concealer for you, … [Read more...] about These were Google’s 10 most-asked beauty questions in 2018

BTW, shoulder length hair (or the ‘awkward growing out phase’) looks great

13 January 2019 by Beth Ryan

For some, seeing in a new season means catching up on hair cuts. Ticking ‘trim’ off the life admin list, or indulging in a little salon time (because we’ve stuck out this ‘winter’ thing for quite long enough), could mean trying something new. And shoulder-length hair, my looking-for-inspiration friends, is the cut you should try. It inspires flashbacks of the ‘growing out’ … [Read more...] about BTW, shoulder length hair (or the ‘awkward growing out phase’) looks great

It’s official – a visit to the spa is how everyone should start their 2019

11 January 2019 by Beth Ryan

The cheese is gone, the bubbles are drank, and what remains is a renewed attitude to be a better version of yourself. My advice? Sack off the pressure, and head for a spa day. Here, when sat amidst another kind of bubbles (the jacuzzi kind), you’ll be forced to sit back and think about good stuff. Like travel plans for the future, or what will feature on the afternoon tea menu. … [Read more...] about It’s official – a visit to the spa is how everyone should start their 2019

This is why I’m seriously hooked on radiofrequency facials

8 January 2019 by Beth Ryan

I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). Next up, we’re talking radiofrequency – the facial that uses heat and light to target the skin. The goal? To steer clear of … [Read more...] about This is why I’m seriously hooked on radiofrequency facials

I tried a CACI facial and it was not at all what I expected

8 January 2019 by Beth Ryan

I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). This time, we’re talking CACI facials – the treatment that uses microcurrents to stimulate facial muscles. The goal? Lift and … [Read more...] about I tried a CACI facial and it was not at all what I expected