Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

We saw ‘orbit nails’ at NYFW – this is why we’re still thinking about them

27 September 2018 by Beth Ryan

Jeremy Scott showcased a new nail trend at New York Fashion Week that we’re still thinking about. Much like justifying the purchase of *another* winter coat, if it’s still on our mind, it’s time we tried it. These – are orbit nails. The trend plays with negative space on the nail bed, circling the edge with bold colours. You may know ‘em as ‘outline nails’ – a look that … [Read more...] about We saw ‘orbit nails’ at NYFW – this is why we’re still thinking about them

6 things your hairdresser wishes you knew

26 September 2018 by Beth Ryan

I like to think that if I could see inside my hairdresser’s mind, they’d be appreciating the fine condition of my well-nourished locks, and not fearing for the fresh fake tan naively sat a’top my skin (about to get hella streaky). Bad cosmetic choices aside, your hair stylist is a magician with the scissors, so to make sure you get the most out of your cut, colour or blow dry, … [Read more...] about 6 things your hairdresser wishes you knew

A handy guide to get the most of your beauty treatment

25 September 2018 by Beth Ryan

Whichever treatment you’re heading to the salon for, there are a few generic need-to-knows that could help the result last longer and leave you feeling prepped. How do we know? Because we’re beauty connoisseurs. (…) and definitely spend far too much of our lives in salons. We’ve got quite the arsenal of intel, so it’s time we shared it. Your very own guide to getting the … [Read more...] about A handy guide to get the most of your beauty treatment

Four things to do before your hair appointment that will make your colour last longer

24 September 2018 by Beth Ryan

You’ve spent hours Googling the hair of your dreams (and finally decided to book something besides a ‘trim’). Don’t let that colour go easily. There are a few things you can do to make sure it lasts, even before you’ve taken to the salon chair. Think of this as the stuff your hairdresser wishes you knew – trade secrets, if you like. From shower … [Read more...] about Four things to do before your hair appointment that will make your colour last longer

5 blog posts that remind us why beauty is our favourite topic

22 September 2018 by Beth Ryan

Fashion Week. Facials. Strong brows. Independent Women. Just a few of our favourite things. We’ve talked all of that goodness on the blog this week (with tip-top beauty advice rife throughout). Since you’re all a busy bunch, it helps to have it all rounded up in one easy place. Here’s just that – our top five posts of the week. Enjoy. By Rachel Spedding What … [Read more...] about 5 blog posts that remind us why beauty is our favourite topic