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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The (next season) Fashion Week trends we’re already wearing

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Fashion Weeks exist to show just that – trends for next spring/summer aesthetic. But, if the Oscar de la Renta catwalk makes me want to strut into the office wearing a low ponytail in October, you best believe I’ll be doing it (wild). So, because we don’t need any sort of excuse to rock next season’s trends in the present day, and because I really enjoy studying the shows … [Read more...] about The (next season) Fashion Week trends we’re already wearing

5 of the best vegan hair care products

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In the UK, there has been a significant spike in the number of people going vegan. 3.5 million to be exact! But whether you’re vegan, vegetarian, or somewhere in between, the majority of modern consumers would broadly agree that the harming of animals in the pursuit of beauty is, well, pretty, deplorable. And luckily for our furry friends, the beauty industry has been listening … [Read more...] about 5 of the best vegan hair care products

Six ethical brands everyone will expect to find in your nail salon

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As the world becomes more conscious of making the “right” beauty choices – and woke to the reality of cosmetic testing – upping your salon game with ethical brands is a good move. From toxic chemicals, to manufacturing intel, we owe it to the industry to do a little digging. We grabbed a spade, and got stuck in; here are six ethical nail brands – majority vegan – … [Read more...] about Six ethical brands everyone will expect to find in your nail salon

The Top Rated salon using floatation therapy to help you destress

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We’re up for trying anything that helps us to shake off day-to-day woes, reset our senses and really get to work on more specific body pains. Turns out, floatation therapy is just the ticket. Shimmer salon is a Top Rated venue in Edinburgh, with the largest float pod on the market. Intrigued to know more? Of course you are. Alan Stevenson, salon owner and float expert, told us … [Read more...] about The Top Rated salon using floatation therapy to help you destress

Do you have what it takes to open a successful new salon?

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Doing what you love every day, growing your own brand and revelling in the joys of being your own boss. Ah yes, opening a salon. You’ve got the talent and the determination. But do you have everything else else you need to make your salon dream a reality? Here’s what you need to open a salon, and make it a success. More customers. Increased client loyalty. Easy, on-the-go … [Read more...] about Do you have what it takes to open a successful new salon?