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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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8 shades of blonde you’ll want to show your hair stylist

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Bronde, ash, honey? Choosing your shade of blonde is a minefield, but navigate it correctly, and you’ll save time and dollar. There’s a lot of choice, so we’ve narrowed it down to the best shades in the bunch, a blonde dictionary, if you like. Godspeed future blondes, here’s your guide to the varying tones, and what to ask for to get ‘em.   By Rachel Spedding How do you choose … [Read more...] about 8 shades of blonde you’ll want to show your hair stylist

4 ways hot massage sends our troubles flying

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Hot massage takes all the mindblowingly relaxing effects of regular massage and turns them up a notch. There are a number of a hot massage varieties – most usually involve soothing oils – some involve hot stones – and they’re all amazing. What are the main benefits of a hot massage? A hot massage helps to banish muscle tightness, boosts circulation, cleanses your pores, … [Read more...] about 4 ways hot massage sends our troubles flying

8 ways to minimise waxing pain we wish we’d known about before

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I admit, waxing can hurt like a you-know-what, but aside from a choc ice on a hot summer’s day, not much beats that silky skin feeling. Whether you’re fresh to the wax bed, or a seasoned hair remover, knowing how to ease the ‘ouch’ is always a bonus. We’ve got hacks by the bucketload – well, 8 to be precise – that’ll leave your skin ready for a-waxing’. Deep breathe (more … [Read more...] about 8 ways to minimise waxing pain we wish we’d known about before

Everything you’re dying to know about eyebrow microblading

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When we heard there was a treatment that could remedy the over-plucking we did to our brows in our teens, we had a small celebration. It’s like, the first step towards the time machine. Microblading is also a total life saviour if you’re finding your brows are thinning over time or you just want a fuller shape. What is microblading and how does it work? … [Read more...] about Everything you’re dying to know about eyebrow microblading

Guys, here’s what turquoise hair looks like (and exactly how to get it)

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If you’re going to dye your hair this summer, go hard or don’t bother. Pastel shades are always a good idea, but for hair as sharp as the bloke that owns it, turquoise is the shade to ask for. Pimps and Pinups know how to do it right, so we sent Mark for a makeover. His textured cut, with more volume up top (‘zero fade’, if we’re getting technical), was the perfect match for … [Read more...] about Guys, here’s what turquoise hair looks like (and exactly how to get it)