Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

So long, layers – here are 4 ways to pull off the blunt cut

23 May 2018 by Beth Ryan

We’re as loyal to soft, feminine layers as the next millennial, but the blunt cut’s strong entry into the spotlight has caught our attention. That sharp finish is too striking to overlook. Blunt cuts can make your hair look and feel healthier as they get rid of straggly ends. Sure, it’s a bold style (five words: Uma Thurman in Pulp Fiction). But if … [Read more...] about So long, layers – here are 4 ways to pull off the blunt cut

3 guys try eyebrow waxing for the first time

22 May 2018 by Beth Ryan

We know it, you know it: beauty is for everyone. But, for some reason, some men still think that certain beauty treatments are not for them. Eyebrow waxing is a classic example – some people worry that their brows will look too ‘done’, with emphasised arches or an overly defined shape. Or that people will notice they’ve had them groomed and they’ll be judged. Here’s the … [Read more...] about 3 guys try eyebrow waxing for the first time

The cheat’s guide to looking like you’ve had 8 hours’ sleep

22 May 2018 by Beth Ryan

Disclaimer: we aren’t knocking a good night’s sleep. It can mean the difference between a supercharged day at work and snoozing on the bus home… again. But we’ll admit, getting our RDA of kip isn’t always possible. We’ve got people to see, places to be and Netflix series to binge on. And yes, sometimes we burn the candle at both ends. … [Read more...] about The cheat’s guide to looking like you’ve had 8 hours’ sleep

The ‘Boyzilian’: getting to grips with male Brazilian wax

21 May 2018 by Beth Ryan

‘Manzilian’, ‘brozilian’ or plain old BSC: the male Brazilian wax is becoming ever more popular. For the more grizzly among us, we’ve probably had comments on our body hair more than once. And if you’re considering getting rid, the question remains: how? Maybe you’re still unsure about the Boyzilian, or maybe you’ve finally … [Read more...] about The ‘Boyzilian’: getting to grips with male Brazilian wax

4 ways to make your Brazilian blow dry last longer

20 May 2018 by Beth Ryan

That good-hair-day feeling you get after a Brazilian blow dry is hard to beat (your hair also looks so sleek you could literally be the face of a shampoo ad) but thankfully it’s not hard to hold onto. Locking in the nourishing effects of the treatment is as simple as a little bit of aftercare. What should you avoid in the first three days after a Brazilian blow dry? You … [Read more...] about 4 ways to make your Brazilian blow dry last longer