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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Hairstyles your bridesmaid won’t hate

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Of course you’re thrilled to be marrying your beau/beaux, but getting your hair and makeup done comes close second, no? Wonder if your bridesmaids are feeling the same? They will be if you take a personalised approach to their looks (we’re speaking from experience here). Before you start dreaming about matching updos, bare in mind the length, hair type and style of your … [Read more...] about Hairstyles your bridesmaid won’t hate

Are HD Brows the answer to natural-looking arches?

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HD Brows are widely considered the next level of grooming when it comes to your eyebrows, featuring a variety of steps that work way harder than your average shape and tidy. But what exactly is involved? And are they worth the hype? In our never ending quest for brow perfection, we sent our friend Hollie to High Definition Beauty Boutique to try them out… Find HD Brows in your … [Read more...] about Are HD Brows the answer to natural-looking arches?

A guide to going platinum blonde without totally ruining your hair

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Itchy scalp, rapid root regrowth, orange tinge, you’ve heard the horror stories. Now it’s time for the truth. It might be the coolest shade of the summer (isn’t that right Leighton Meester?) but going platinum blonde is a big deal – you’ll need to nurture those locks like your first born. Here’s all you need to know about the proper preparation and dedicated maintenance … [Read more...] about A guide to going platinum blonde without totally ruining your hair

Why every groom should say ‘I do’ to a manicure

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Vow writing, speech rehearsing…nail buffing?! It might not be top of your prenuptial to-dos, but we genuinely believe in the calming, mood and confidence boosting power of a manicure, whether you’re a man or a woman. Never fear the unknown, gents, the modern manicure truly maketh the man. Why shouldn’t you dabble in a little hand healing? By Rachel Spedding What happens … [Read more...] about Why every groom should say ‘I do’ to a manicure

Pinch, twist and stretch: What Chinese massage moves actually do

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Whether you’re feeling in need of an energy boost or you’re feeling a bit stressed, Chinese massage could revitalise you. This therapy focuses on boosting the circulation to various pressure points in the body, aiming to balance your life energy, or ‘Qi’. And the techniques may not be quite what you’re used to, but they all have a purpose (even the … [Read more...] about Pinch, twist and stretch: What Chinese massage moves actually do