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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The geometric nails trend we’re booking right now

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Raise your hand if you’re a sucker for a neutral nail. I head to the salon with dreams of red and coral, and leave looking down at my 50-shades-of-beige fingertips. But with spring finally here, I’ll be going all in on geometric nail art. The trend invaded our Insta feeds a few years ago and has proved just as popular on the catwalk since, so it’s time we swatted up on the … [Read more...] about The geometric nails trend we’re booking right now

Here are 4 ways sports massage will boost your workout

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Whether you’ve pulled a muscle or you’re determined to flip into a backbend as effortlessly as your eight-year-old niece, a sports massage can help you limber up. Using techniques from Swedish and shiatsu massages to rub away aches and pains, it’s adaptable, versatile and feels great afterwards. How does a sports massage help improve your … [Read more...] about Here are 4 ways sports massage will boost your workout

How to make your beauty routine plastic-free

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Earth Day reminds us that while many of us have now switched to reusable water bottles and supermarket tote bags, it’s easy to forget how our everyday beauty routine can impact our planet. While we shouldn’t judge a book by its cover – the urge is strong to choose a bottle of face wash or toner based on its packaging (hello Glossier). Luckily, with a few changes to your beauty … [Read more...] about How to make your beauty routine plastic-free

Hairstyles your bridesmaid won’t hate

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Of course you’re thrilled to be marrying your beau/beaux, but getting your hair and makeup done comes close second, no? Wonder if your bridesmaids are feeling the same? They will be if you take a personalised approach to their looks (we’re speaking from experience here). Before you start dreaming about matching updos, bare in mind the length, hair type and style of your … [Read more...] about Hairstyles your bridesmaid won’t hate

Are HD Brows the answer to natural-looking arches?

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HD Brows are widely considered the next level of grooming when it comes to your eyebrows, featuring a variety of steps that work way harder than your average shape and tidy. But what exactly is involved? And are they worth the hype? In our never ending quest for brow perfection, we sent our friend Hollie to High Definition Beauty Boutique to try them out… Find HD Brows in your … [Read more...] about Are HD Brows the answer to natural-looking arches?