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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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A guide to going platinum blonde without totally ruining your hair

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Itchy scalp, rapid root regrowth, orange tinge, you’ve heard the horror stories. Now it’s time for the truth. It might be the coolest shade of the summer (isn’t that right Leighton Meester?) but going platinum blonde is a big deal – you’ll need to nurture those locks like your first born. Here’s all you need to know about the proper preparation and dedicated maintenance … [Read more...] about A guide to going platinum blonde without totally ruining your hair

Why every groom should say ‘I do’ to a manicure

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Vow writing, speech rehearsing…nail buffing?! It might not be top of your prenuptial to-dos, but we genuinely believe in the calming, mood and confidence boosting power of a manicure, whether you’re a man or a woman. Never fear the unknown, gents, the modern manicure truly maketh the man. Why shouldn’t you dabble in a little hand healing? By Rachel Spedding What happens … [Read more...] about Why every groom should say ‘I do’ to a manicure

Pinch, twist and stretch: What Chinese massage moves actually do

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Whether you’re feeling in need of an energy boost or you’re feeling a bit stressed, Chinese massage could revitalise you. This therapy focuses on boosting the circulation to various pressure points in the body, aiming to balance your life energy, or ‘Qi’. And the techniques may not be quite what you’re used to, but they all have a purpose (even the … [Read more...] about Pinch, twist and stretch: What Chinese massage moves actually do

Beyoncé didn’t change her nail colour mid-set at Coachella, but here’s how you can

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While we struggle to find matching socks in the morning, Beyoncé was rumoured to have switched up her nail polish three times during her Coachella set on Sunday. Though it may have been fake news for Bey, we do know the secret to a speedy salon trip – express manicures. No, we won’t be changing our polish by the hour, but an express mani is the perfect match to a busy … [Read more...] about Beyoncé didn’t change her nail colour mid-set at Coachella, but here’s how you can

Everything men need to know about waxing (but were afraid to ask)

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More guys than ever are braving their local waxing salon. We get it, you’re teetering on the edge of hair removal, but without hard and fast facts, you’re not jumping. Fear not, we’ve got ’em for you. Here’s the lowdown. How long does waxing keep your skin smooth? You can expect about two to three weeks of silky smooth skin after waxing. Most … [Read more...] about Everything men need to know about waxing (but were afraid to ask)