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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Beyoncé didn’t change her nail colour mid-set at Coachella, but here’s how you can

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While we struggle to find matching socks in the morning, Beyoncé was rumoured to have switched up her nail polish three times during her Coachella set on Sunday. Though it may have been fake news for Bey, we do know the secret to a speedy salon trip – express manicures. No, we won’t be changing our polish by the hour, but an express mani is the perfect match to a busy … [Read more...] about Beyoncé didn’t change her nail colour mid-set at Coachella, but here’s how you can

Everything men need to know about waxing (but were afraid to ask)

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More guys than ever are braving their local waxing salon. We get it, you’re teetering on the edge of hair removal, but without hard and fast facts, you’re not jumping. Fear not, we’ve got ’em for you. Here’s the lowdown. How long does waxing keep your skin smooth? You can expect about two to three weeks of silky smooth skin after waxing. Most … [Read more...] about Everything men need to know about waxing (but were afraid to ask)

How to cleanse properly

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Unless since birth you’ve been blessed with a perfect complexion, taking good care of your skin is key, and good skin always starts with your cleansing routine. But have you been doing it wrong this whole time? If like me you love a bit of ritual when it comes to your skincare, then this easy cleansing guide is the one for you. Sure, we all know how to wash our face at … [Read more...] about How to cleanse properly

How we’re prepping for tights-off season

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Quick, we just spotted sunshine – drop everything, whip off your tights, buy a bbq, burn your knitwear. Spring is here. Feel the need to prep your pins for the outside world and free your feet from hibernation before going al fresco? Here’s what I’ll be doing before packing away the opaques. By Rachel Spedding How do you prep your skin for spring before showing your legs? A … [Read more...] about How we’re prepping for tights-off season

It’s Friday 13th: keep calm and get a Shiatsu massage

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When a Friday 13th rolls around, it’s tempting to stay indoors and hide from the world, but not this month. It’s time to push your comfort zone. And if that zone involves calming music, avoiding your therapist’s eyes as you strip, and lying facedown on a table staring at their manicured toenails, Shiatsu massage will blow your mind. Can you keep your clothes on … [Read more...] about It’s Friday 13th: keep calm and get a Shiatsu massage