Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Introducing: the man fringe

19 January 2018 by Beth Ryan

Whoever said a fringe was just for females? From London to Milan and Paris, Men’s Fashion Month has shown us exactly the opposite, because if the most recent runway shows are anything to go by, it’s officially time to wave goodbye to the man bun and hello to the man fringe. A simple look that has an undeniably high fashion air about it, long or short, curly or straight, … [Read more...] about Introducing: the man fringe

How to detox your nails this January

15 January 2018 by Beth Ryan

It’s January – you’re juice cleansing within an inch of your life and your skincare regime is officially in check, but have you considered how your nails might be feeling now that party season is well and truly over? We all know if left for too long without a little R&R shellac can hide a multitude of sins, so if you haven’t taken a breather for god-knows-how-long, it … [Read more...] about How to detox your nails this January

The gym friendly hairstyle that will take you from spinning to cocktails in 6 easy steps

12 January 2018 by Beth Ryan

Glamour isn’t the first word that comes to mind when you’re heading to the gym, but you’d be surprised how far a great hairstyle can take you. We teamed up with Fabletics and Benjamin May, Creative Director of Barber & Blow salon to create a gym friendly hairstyle that is a) easy to pull off yourself, b) will outlast even the sweatiest of workout sessions and c) is so … [Read more...] about The gym friendly hairstyle that will take you from spinning to cocktails in 6 easy steps

Ultra violet is the colour of the year (and it’s easier to wear than you think)

11 January 2018 by Beth Ryan

Ultra violet is officially Pantone’s colour of the year, although it looks as though the hair and beauty world might have cottoned onto this provocative shade a little earlier than the world renowned authority on colour, as lately we’ve been seeing it everywhere. From dramatic purple eyeshadow and lip shades all over Instagram (we can thank Kylie for that) to A-listers Justine … [Read more...] about Ultra violet is the colour of the year (and it’s easier to wear than you think)

5 reasons we won’t be talking about Golden Globes beauty

8 January 2018 by Beth Ryan

Because, frankly, by talking beauty looks – as much as we loved them all – we’d miss the point. Last night, actors dressed in black took to the red carpet in solidarity with the #TimesUp initiative that called time on the inequality and abuse of women. It’s safe to say that the power of standing up together, or to quote Oprah in that speech – ‘speaking your truth’ – was well … [Read more...] about 5 reasons we won’t be talking about Golden Globes beauty