Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Lash lift: before and after

30 January 2018 by Beth Ryan

Introducing WTF (#wetriedfirst – see what we did there?) a series in which we demystify lesser known and up and coming treatments. We try them, we test them, and we take you with us every step of the way. We recently sent our Beauty Content Editor Rebecca to try out a lash lift at High Definition Beauty Boutique, an eyelash volumizing treatment designed to make your lashes … [Read more...] about Lash lift: before and after

5 vegan beauty salons animals everywhere want you to try

26 January 2018 by Beth Ryan

As consciousness of what goes into the humble beauty routine increases amongst gurus and savvy advocates alike, navigating the vegan and cruelty-free beauty landscape can derail even those with the best of intentions. Joining the original ‘V Gang’ members, the habitually curious are turning this once alternative habit into a regular lifestyle. Here’s our pick of the … [Read more...] about 5 vegan beauty salons animals everywhere want you to try

Caffeine lovers unite! Coffee inspired hair is finally here…

25 January 2018 by Beth Ryan

How do you like your coffee in the morning? Whether it’s a strong and rich espresso or smooth latte, have you ever thought about how those creamy caffeine shades could inspire a hair colour? Sounds a little odd, we know, but coffee enthusiasts are taking their addiction to the next level and pairing it with their latest hair colour. From velvety flat whites to chestnutty … [Read more...] about Caffeine lovers unite! Coffee inspired hair is finally here…

Scared to go short? This hair transformation might just change your mind…

24 January 2018 by Beth Ryan

If you’re looking for a change to kick off the new year but aren’t quite sure where to get started, treating yourself to a sleek new haircut is always a great first step. Whether you go for something totally transformative or just want a chop and tidy up, there’s something about a fresh new ‘do that beckons new beginnings and gives you a serious spring in your step while you’re … [Read more...] about Scared to go short? This hair transformation might just change your mind…

This is what a man’s makeover looks like…

21 January 2018 by Beth Ryan

Alright, it’s the start of the year so I think we can all be forgiven for looking a little, how shall we put this, rough around the edges. Don’t get us wrong, we’re into grooming, but right now we’re opting for the extra 15 minutes duvet time. This in mind, we sent our man Jake on a little trip to the barber. Just to show, you know, that you don’t have to move mountains to pep … [Read more...] about This is what a man’s makeover looks like…