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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Six things that happen to your skin in cold weather (and what to do about it)

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Scarves! Scarves! We can finally wear scarves! Yep, the UK has succumbed to its natural state, and we’re back in freezing temperatures. But with great knitwear, comes great changes to our beauty routine. Our skin’s getting drier, our lips more chapped, and our usual moisturiser just isn’t cutting the mustard. Winter is upon us – here’s what you can do to save your … [Read more...] about Six things that happen to your skin in cold weather (and what to do about it)

5 moustache styles to try in November

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Movember – the month of the moustache for many a brave chap (including three of our very own Treatwell-ers) who fancy tackling the challenge to raise money and awareness for men’s issues. Yep, that’s right. Get ready to see an inordinate amount of facial hair coming your way – all in the name of prostate and testicular cancer, suicide awareness, and mental health … [Read more...] about 5 moustache styles to try in November

The 90s tortoiseshell mani is about to be the most instagrammable nail trend of the season

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Attention, animal print lovers: this one’s for you. We obsessed over them not so long ago – but tortoiseshell nails are *officially* back, and they are without a doubt (in our eyes anyway) the nail art trend of the season. Tortoiseshell was an absolute staple for any 90s or 00s gal (and still is for anyone still obsessed with 90s and 00s fashion – ourselves very … [Read more...] about The 90s tortoiseshell mani is about to be the most instagrammable nail trend of the season

Why the Treatwell team are growing ‘taches for Movember ?

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Several of our amazing Treatwell team are taking part in Movember – a fantastic charity that raises money for men’s issues, including prostate cancer, testicular cancer, suicide awareness, and men’s mental health issues. The rules? Start the month with a clean-shaven face, and grow a moustache for the whole of November. It’s pretty simple, but a great way to raise … [Read more...] about Why the Treatwell team are growing ‘taches for Movember ?

The 6 most popular nail shapes you need to know

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It’s a confusing world of ‘coffins’ and ‘squovals’ out there, so we thought we’d clear things up. Turns out, there’s a science behind your nail shape: from lengthening short nails, to shapes that suit ‘wider’ fingers, there’s a style to suit everyone (though please don’t start hating on your fingers, we’re all beauties, no matter how large your knuckles may be). To … [Read more...] about The 6 most popular nail shapes you need to know