Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

The party-season-ready eye makeup trends we’ll be wearing throughout December

7 December 2021 by Beth Ryan

It’s fair to say that our social lives have taken a bit of a hit over the past couple of years, and getting glammed-up has definitely not been top of the to-do list. And whilst we’ve loved the freedom of skinimalism, staying-in, and living makeup free – we’re more than ready for a change. Yep, we’re calling it: glam is back for party season, and we’re going all out. … [Read more...] about The party-season-ready eye makeup trends we’ll be wearing throughout December

6 blow dry styles to ask your hairdresser for this Christmas

6 December 2021 by Beth Ryan

Let’s face it – the past year (or two) kind of put a lot of things on the backburner. Summer holidays, parties, and, (sigh), even Christmas – it’s fair to say our social lives have taken a bit of a hit. All that has meant one thing for sure – getting glammed up has decidedly not been top of our to-do list. And, whilst we’ve loved the makeup-free life, the … [Read more...] about 6 blow dry styles to ask your hairdresser for this Christmas

The festive nail inspo you need for your Christmas mani (from the Treatwell team to you) ?

3 December 2021 by Beth Ryan

It’s that time of year (!!) which means we can finally start watching Christmas movies, eating mince pies, and listening to Mariah Carey on repeat (okay, we’ll admit that we’ve been doing all of this since Halloween but at least it’s now a *tad* less embarrassing). Yep, Christmas is approaching fast, and (in case you couldn’t tell) we’re just a little excited. Of course, … [Read more...] about The festive nail inspo you need for your Christmas mani (from the Treatwell team to you) ?

It’s not just your skin you should be protecting from cold weather

2 December 2021 by Beth Ryan

We’re all pretty well-versed on the skincare changes we should make in the winter months – two words: more moisturising, and ‘lip balm’, come to think of it – but do you pay the same amount of attention to your haircare? Much like our skin, our hair needs more moisture during winter. The colder temperatures outdoors and the central heating indoors make the air much … [Read more...] about It’s not just your skin you should be protecting from cold weather

‘Maskne’ is a thing – here’s how to care for your skin while wearing a protective face mask

26 November 2021 by Beth Ryan

Alas, masks are back, which means the return of the dreaded ‘maskne’ (and just in time for the festive season – thanks a lot, COVID). Luckily, we’ve broken down how to protect and care for our skin while rolling with the new normal. By Beth Ludolf What type of mask material is best for your skin? Natural, breathable materials like cotton are best for your … [Read more...] about ‘Maskne’ is a thing – here’s how to care for your skin while wearing a protective face mask