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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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5 dark lipsticks that flatter all skin tones

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Deep, dark lipsticks in shades of burgundy, burnished brown and wine have flooded the highstreets just in time for Halloween, but don’t let the timing fool you. Such colours are set to be huge for winter and making the right investment now, could cover a multitude of makeup milestones in the run up to party season. Whether you prefer a matte mouth or dare to go dark and … [Read more...] about 5 dark lipsticks that flatter all skin tones

15 vampy Halloween beauty looks to try

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Let’s face it: Halloween isn’t just for kids any more. And in fact, we reckon the fun really begins after you’re too old to go trick or treating. That extra-dark matte lipstick you’ve been dying to try? That smokier-than-smokey eye you’ve had pinned on Pinterest? Hell, that utterly vampiric, ghostly pale pallor you think looks edgy? Halloween’s your time to try it all. Strictly … [Read more...] about 15 vampy Halloween beauty looks to try

Halloween how-to: Harley Quinn

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With her fearsome makeup and super cool swag, Harley Quinn from the Suicide Squad is already set to be the go-to costume of the year, so naturally, we had to get involved. And believe it or not, with the right tools this ghoulish look is easier to achieve at home than you might think. To talk us through the makeup routine, we sat down with professional hair and makeup artist … [Read more...] about Halloween how-to: Harley Quinn

Halloween how-to: Pop Art

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Break out of that Halloween beauty rut and go for a bold new look this fright night. Pop Art is already a craze in the makeup world – with a few clever tricks this look sees faces morphed into mind boggling 3D cartoon characters, complete with their characteristic dotted skin, exaggerated features and shocked expressions. Once you’ve purchased the right products (a … [Read more...] about Halloween how-to: Pop Art

Halloween how-to: Marilyn Manson

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He’s dark, he’s sinister and he’s the epitome of Halloween cool. We predict many girls will be ditching the cutsie costume ideas altogether for something a little more old school. And yes, we’re talking about the king of darkness himself Mr Marilyn Manson. With so many different looks to choose from, his iconic gothic style can be totally open to interpretation, and luckily for … [Read more...] about Halloween how-to: Marilyn Manson