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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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How to handle a hair colour gone wrong

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Sometimes, bad hair colour happens to good people. If you’ve had a disaster and been through the horror of the hair colour correction process, you’ll know how it goes: hours of excitement as you sit and have your foils popped in, a moment of doubt at the backwash as your colourist confers with another frantically, and then the slow, creeping dread that sets in as your hair … [Read more...] about How to handle a hair colour gone wrong

The A-list lob love-in continues; here’s why…

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What do Rose Byrne, Cara Delevingne and Hailey Baldwin all have in common? Apart from their propensity to slay in the style stakes on the red carpet, they’ve all succumbed to the power of ‘the lob’ (aka the long bob). A defiantly chic cut that’s threatening to supersede the flowing, beachy locks that normally go hand in hand with celebrity appearances, the lob is quickly … [Read more...] about The A-list lob love-in continues; here’s why…

How to get an A-list haircut

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You may not have the same jet set lifestyle or the styling allowance (damn) as your favourite celebrity, but that doesn’t mean you can’t channel them with your haircut; let’s face it, as far as Hollywood beauty routines go, this is probably the easiest (and most affordable) way to emulate your favourite star, too. Whether you’re still hung up on the Rachel, or it’s the Rosie or … [Read more...] about How to get an A-list haircut

10 beauty treatments celebrities swear by

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You might not find yourself sashaying down a red carpet that often (ok, ever) but just because you’re not actually an A-lister, it doesn’t mean you can’t treat yourself to a little A-lister action. From facials that guarantee red carpet-ready complexions to treatments that offer a boost of superstar sculpting, if you want to feel like a Hollywood heroine, you’ve got to start … [Read more...] about 10 beauty treatments celebrities swear by

How to get the most out of your salon blow dry

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It’s a fact that a blow dry is one of life’s best inventions. The easy route to hair nirvana, it’s the perfect antidote to manic mornings when you’ve hit snooze one too many times, plus let’s face it, groomed-looking hair that you don’t need to lift a finger to create, is a real no-brainer. The only hitch? Keeping it looking as fresh as the moment you step out of the salon, … [Read more...] about How to get the most out of your salon blow dry