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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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5 products to boost the effects of professional pigmentation treatments

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If pesky pigmentation and dark spots are getting you down, there are some intensive, efficacious professional treatments available to you. From thermal-based treatments such as laser and IPL that heat the skin to cause injury and then repair, to LED therapy that uses different light wavelengths to stimulate the skin’s own anti-ageing systems. Whatever course of treatment you … [Read more...] about 5 products to boost the effects of professional pigmentation treatments

Everything you need to know about LED facials

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Despite the current A-lister love for LED facials, the technology has actually been around since the 1960s, but it’s only in recent years that the beauty industry has clocked its skin healing abilities. Using the latest face-saving gadget , an LED therapy mask, these high-tech treatments use different wavelengths of coloured light to penetrate the skin at varying depths. Our … [Read more...] about Everything you need to know about LED facials

Men! Here’s how to dye your hair on the downlow…

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So you’re thinking of dying your hair but you don’t want anything too drastic. And you certainly don’t want to look like you’ve done an at-home DIY frosted tips job either. You’re a man who takes care in his appearance and wants to look cool yet understated – who doesn’t right? Here’s where blogger and Youtube sensation Jack Maynard comes in. As a man who dyes his hair on … [Read more...] about Men! Here’s how to dye your hair on the downlow…

5 beauty treatments that’ll make you want to go makeup free

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As a beauty editor, you better believe that if there’s a new foundation, mascara or blusher in town, I’ll be queuing up to try it, but even I get moments where I want to play it natural. In my book nothing beats that no makeup glow and like most beauty experts the world over, I’d gladly trade in my well stocked make-up bag for a sprinkling of supermodel genetics. Wishful … [Read more...] about 5 beauty treatments that’ll make you want to go makeup free

5 reasons to try LVL lashes

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Thank goodness for LVL Lashes. Without it, our mornings would be considerably less streamlined. With mouths to feed, trains to catch and kids to hustle off to school, the grooming process often takes a bit of a backseat right? After all, who really has time to tousle their hair to perfection and apply a full face of makeup everyday? (If you do, please get in touch. We want to … [Read more...] about 5 reasons to try LVL lashes