Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Where to head for a first time wax

1 September 2016 by Beth Ryan

First time waxer? Not a problem. Exciting, in fact. With our list of the best wax venues in the UK, we’ll make your first time memorable for the right reasons. From timely appointments, to a wax for every budget, here’s where to head if you’re ready for some hair removal. By Hannah Cowan Which wax salon offers a complimentary stress-relief toy for … [Read more...] about Where to head for a first time wax

5 reasons to try micro blading

30 August 2016 by Beth Ryan

Micro what? Ok, we get it, anything with the term ‘blade’ in the title can seem a little scary, but before you start imagining Edward Scissorhands wreaking havoc on your face, let us and micro blading expert Suman Jalaf of Suman Brows, explain what this new brow enhancing technique is really all about. From over-plucked brows, to invisible arches, to gappy brows … [Read more...] about 5 reasons to try micro blading

Lash extension friendly eye-make up removers

26 August 2016 by Beth Ryan

Chances are now that you’ve got your beautiful long fluttery lashes you can’t imagine life without them. From seeing those bambi eyes looking right back at you first thing in the morning to accentuating them with your favourite make up for a big night out, you’re definitely in love. Hang on though, lets swerve back to that bit about make up…lash extensions need a little bit of … [Read more...] about Lash extension friendly eye-make up removers

How to pick the right lash extensions for you

24 August 2016 by Beth Ryan

Sometimes the smallest things make the biggest difference and if you’ve never tried eyelash extensions before, get ready to fall head over heels in love. From va va voom Saturday night glam every day of the week, to gorgeously natural ‘oh my god you’ve got great lashes’ compliments, you can pick exactly the look and feel you want and they’ll transform your face in a matter of … [Read more...] about How to pick the right lash extensions for you

Why Olaplex is the secret to mending damaged, over-coloured hair

22 August 2016 by Beth Ryan

It used to be that in order to get the colour you love (icy blonde highlights just in time for your summer hols? Yes please) you had to sacrifice the condition of your hair. Well, if like us, you’ve never been totally happy with that pay-off, then listen up. There’s a new treatment in town that’s set to revolutionise the way we, and our colourists, think about our … [Read more...] about Why Olaplex is the secret to mending damaged, over-coloured hair