Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

How to have luxe, dark hair like Bella Hadid

9 August 2016 by Beth Ryan

If you’ve long envied the sultry, raven tones of Bella Hadid’s hair colour, now is the time to think about joining her on the dark side. The trends have decreed that black is the new blonde and as we kiss goodbye to summer’s brondes and balayage, we welcome in a new wave of vibrant, multidimensional blacks and brunettes. Whether you’re a blonde who’s looking to go … [Read more...] about How to have luxe, dark hair like Bella Hadid

11 Autumn beauty trends you’ll want to wear now

9 August 2016 by Beth Ryan

Your wardrobe might be saying summer, but we know that your beauty regime is already dreaming of a touch of Autumn polish. A sharp new cut, a sophisticated nail shade, a chic new hair accessory or maybe even a freshly plumped complexion complete with a ‘just-massaged glow.’ Our editorial director, Liz Hambleton shares her pick of the trends that will help you shake … [Read more...] about 11 Autumn beauty trends you’ll want to wear now

How to nail a glossy (not gothy) black manicure

3 August 2016 by Beth Ryan

It’s set to be the nail trend of next season but we say why wait until then to start wearing it. Black, glossy and polished to within an inch of its life, we think this moody manicure could be the answer to the inevitable onset of summer nail fatigue (#nomorecoralplease!) True, at this time of year we should we be embracing the slim chance we have to do full on … [Read more...] about How to nail a glossy (not gothy) black manicure

Why you’ll love LVL lashes

1 August 2016 by Beth Ryan

LVL stands for lift, volume and length. If you want your lashes to have all three we suggest you try out this treatment like, now. A firm favourite among celebrities and makeup artists alike, who swear by its high impact results (think Michelle Keegan and Lisa Eldridge) an LVL treatment boosts your natural lashes without the need for extensions. It’s literally the … [Read more...] about Why you’ll love LVL lashes

5 of the most holistic massages in Leeds

29 July 2016 by Beth Ryan

Think of Leeds as the massage capital of the UK. With more massages on offer per square mile than any other city there’s no excuse for knotty knees, sore shoulders or aching backs. If you’re in the city and looking for a massage that works that little bit harder, then a holistic massage will hit the spot. Here’s where you’ll find the most soothing, relaxing and nurturing … [Read more...] about 5 of the most holistic massages in Leeds