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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Beach Brunettes

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Whoever said blondes have more fun, has clearly never been a beach brunette. Kissed with tones of bronze and flecks of golden blonde, this season sees dark hair take on a lighter, looser and more laid back vibe. Savvy colourists have long used balayage techniques (it’s not just for blondes you know!) to break up glossy heads of brunette hair with chunky streaks of bleach, … [Read more...] about Beach Brunettes

Highlight and balayage boosting conditoners for blondes

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It’s a sad fact that most of the good things in life come with a downside and sorry to say it, but colouring our hair is most definitely one of them. While we love how great freshly lifted hair makes us feel, what we’re not such huge fans of is how fast it can fade. When exposed to everyday wear and tear (that’s sunlight, pollution, heck, even showering) coloured hair, … [Read more...] about Highlight and balayage boosting conditoners for blondes

How to have natural looking hair extensions this summer

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Hair extensions have had a bit of a bad reputation over the past couple of decades, we think it’s high time all that changed. Gone are the days when they were just the preserve of WAGs and dodgy reality TV stars, the latest crop of extensions are beautifully natural, a cinch to care for and most important of all, they’re the best way of creating a brand new, bespoke hair look … [Read more...] about How to have natural looking hair extensions this summer

One male blogger tells us why he tints his eyebrows

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If you’re one of his 128K followers on Instagram then you’ll know that flame-haired blogger Gwilym Pugh (@gwilymcpugh) has a strong selfie game. By his own admission, this is due, in part, to his now signature beard and impressive eye-browage. ‘When I posted a before and after photo of myself with and without the beard I was surprised to read more comments about my brows than … [Read more...] about One male blogger tells us why he tints his eyebrows

Find your fade

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Not all fades are created equal. Ask any barber and they’ll tell you that a slick graduation line and a strong taper are what sets a good fade apart from a bad fade. In the wrong hands this most modern of twists on the short, back and sides can quickly become a little ‘Fresh Prince Of Bel Air. And not in a good way. If you’re a first time fader do your … [Read more...] about Find your fade