Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

One male blogger tells us why he tints his eyebrows

14 June 2016 by Beth Ryan

If you’re one of his 128K followers on Instagram then you’ll know that flame-haired blogger Gwilym Pugh (@gwilymcpugh) has a strong selfie game. By his own admission, this is due, in part, to his now signature beard and impressive eye-browage. ‘When I posted a before and after photo of myself with and without the beard I was surprised to read more comments about my brows than … [Read more...] about One male blogger tells us why he tints his eyebrows

Find your fade

10 June 2016 by Beth Ryan

Not all fades are created equal. Ask any barber and they’ll tell you that a slick graduation line and a strong taper are what sets a good fade apart from a bad fade. In the wrong hands this most modern of twists on the short, back and sides can quickly become a little ‘Fresh Prince Of Bel Air. And not in a good way. If you’re a first time fader do your … [Read more...] about Find your fade

Why we all want to be Rosie at the airport

6 June 2016 by Beth Ryan

Rosie we salute you. Not only do you give us major summer holiday outfit envy, you also look as good on touch down as you do on take-off. After careful inspection of literally, hundreds of airport pap shots, there’s not so much as a hair or eyelash out of place as she glides through security (fast track obvs). Yes, while the rest of us battle with hour long customs … [Read more...] about Why we all want to be Rosie at the airport

Post-flight pick-me-ups

2 June 2016 by Beth Ryan

Everyone loves a good holiday, but the crippling jet lag when you get back? Not so fun. From dried out skin to swollen ankles and aching joints, long distance travel can wreak havoc on your body. Whether it’s lack of sleep or those uncomfortable plane seats, jet-lag can erase your holiday zen in an instant, leaving you feeling slow and sluggish before you’ve even reached the … [Read more...] about Post-flight pick-me-ups

5 of the most relaxing steam rooms in London

2 June 2016 by Beth Ryan

As much as we love London, they don’t call it the Big Smoke for nothing – pollution is everywhere in this city. From the cloying clouds hovering over the Thames to the delightful recycled air on the Northern Line, a week in London can make you feel stuffy, congested and a little bit grubby. What better way to sweat out those toxins and get yourself feeling squeaky clean … [Read more...] about 5 of the most relaxing steam rooms in London