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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)

12 May 2022 by Beth Ryan

Whether you’re a long-time breakout sufferer (same), or your spots have popped up out of nowhere and you’re new to the club (welcome) - it can sometimes be pretty impossible to figure out why on earth you’re breaking out. Of course, (disclaimer here) - sometimes they’re pretty much unavoidable. Hormones, stress, age, genetics, and good old Aunt Flo can all lead to your skin … [Read more...] about Breakouts and spots: 10 mistakes you should avoid (that you might not know you’re making)

‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

11 May 2022 by Beth Ryan

When it comes to spray tans, we’ve all heard - or experienced - the horror stories (if you’re having flashbacks to the nuclear orange faces and streaky legs of the 00s, you’re not alone). These days though, the dream of glowy, bronzed skin is more than achievable - it’s actually pretty easy. There’s just a few big mistakes to avoid to keep your sunkissed glow turning from tan … [Read more...] about ‘Should I shave before my spray tan’? The 10 do’s and don’ts you need to know before heading for a spray tan

From ash blonde to caramel – here are 8 shades of blonde hair to try (like, now)

22 April 2022 by Beth Ryan

Okay, so whilst we don’t necessarily agree that blondes have more fun (read our counter-argument here), we will always have a soft spot for a killer blonde hair look. What’s more - there’s a tonne of options to choose from when it comes to shades of blonde hair - from ash to caramel; from platinum to strawberry blonde - the list is pretty much endless.  But, whether you’re a … [Read more...] about From ash blonde to caramel – here are 8 shades of blonde hair to try (like, now)

Short nails: 30 designs and ideas to take to the salon

11 April 2022 by Beth Ryan

Just putting it out there - short nails are criminally underrated. Yes, they’re super practical, and - let’s face it - a lot easier to manage than long nails (have you ever tried to open a can of coke with long nails? Shudder). What we don’t give short nails enough credit for, though, is just how pretty they can actually be.  Short nails kind of have a reputation for being … [Read more...] about Short nails: 30 designs and ideas to take to the salon

Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

1 April 2022 by Beth Ryan

Yep, you read that right - there’s a new treatment on the block, and we’re already *slightly* obsessed. And, if you’re a beauty lover with a sweet tooth (i.e. - all of us here at Treatwell), then we think you’ll love it too. Edible nails - made entirely from real chocolate - are a world-first in the beauty industry, but we’re pretty sure they’re going to catch on fast. Now … [Read more...] about Edible chocolate manicures? The cutting-edge nail treatment that we’re *drooling* over

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