Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it

11 May 2020 by Beth Ryan

Okay, you got a little scissor-happy while cutting your own fringe. It’s happened to the best of us. You don’t need to keep your webcam off from now on, just work with it. Listen, repeat after me, “No, it wasn’t an accident, I was experimenting with baby bangs – its a fully-fledged hairstyle in its own right, you know?”. Very good. Baby bangs are like the cooler sister … [Read more...] about So, you cut your fringe too short and now you’ve got baby bangs? We’re here for it

This is why we’re investing in a silk pillowcase

5 May 2020 by Beth Ryan

Sleep is the most important part of any self-care routine. You can have a religious schedule of acids, masks and creams and, without enough sleep, your skin will still look dull. We don’t call it beauty sleep for no reason, guys. With no early morning commute, we’re spending more time sleeping than ever – bar the odd drunken Zoom call that lasts until 3 am (I now … [Read more...] about This is why we’re investing in a silk pillowcase

It’s official, pink hair is the coolest trend to come out of lockdown

4 May 2020 by Beth Ryan

Remember when toilet roll was the biggest trend of lockdown? Those were dark days. Thankfully, it’s been dethroned (pun not intended) by something much cooler – pink hair. It’s everywhere. Our Instagram feeds are full of celebrities and other very-cool people (girls and guys) sporting pink hair. I mean, if it’s good enough for Dua Lipa and Sarah Michelle Gellar. If you’ve … [Read more...] about It’s official, pink hair is the coolest trend to come out of lockdown

All your at-home hair mask questions answered (by a professional)

28 April 2020 by Beth Ryan

I’m calling it guys, haircare is the next skincare. We’ve been obsessed with hyaluronic acid for ages, but now it’s all about hair masks, heat-free curls and silk scrunchies. You heard it here first. So, in the name of our new passion, we asked Jake Unger, Head of Education at HOB salons all about hair masks and how to get the most out of them. By Beth Ludolf How do you … [Read more...] about All your at-home hair mask questions answered (by a professional)

We asked an expert why we’re breaking out in isolation

27 April 2020 by Beth Ryan

Considering the fact you haven’t worn makeup in weeks, the countless hours you’ve dedicated to your skincare routine and – not to mention – the drop in air pollution, you’d think your skin would be looking better than ever. So, why are you still breaking out? The answer is probably stress (unsurprising really, there is a literal global pandemic after all). We … [Read more...] about We asked an expert why we’re breaking out in isolation