Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance

9 April 2020 by Beth Ryan

DIY beauty treatments are split into two categories; there’s the fun stuff – face masks, nail art and the likes – and then there is the serious stuff. The high-risk, I-literally-can’t-f***-this-up stuff. Eyebrows are definitely the latter (I remember what I did to them years ago – never again). Luckily, we’ve got brow master, Shavata, to guide us. By Beth … [Read more...] about Eyebrow expert, Shavata, gave us her top tips for at-home brow maintenance

Working from home is probably giving you bad posture

6 April 2020 by Beth Ryan

Gone are the days of ergonomic chairs and standing desks – for now at least. If (like me) the sofa is your newfound working space, your posture has probably taken just as much of a hit recently as your social life. This can cause muscle tension, headaches and poor circulation. Here’s a few things you can do to maintain good posture while working from home. By Beth … [Read more...] about Working from home is probably giving you bad posture

How to remove lash extensions at home (using things from the kitchen cupboard)

3 April 2020 by Beth Ryan

Lash extensions hanging on for dear life? Infills aren’t an option right now but – repeat after me – that doesn’t mean you should pull them out. It’s sacrilege for your natural lashes and we’re not meant to be touching our face, remember? Besides, it’s so easy to remove them properly. By Beth Ludolf How do you safely remove lash extensions at home? The safest way … [Read more...] about How to remove lash extensions at home (using things from the kitchen cupboard)

This is what the Treatwell team have been doing in isolation

2 April 2020 by Beth Ryan

Despite what the internet says, you don’t need to leave this isolation period with 20 new skills, fluent in Spanish and a master of the kitchen. These weird times can have a real impact on your mental wellbeing, so take time to do things that make you feel good. That’s what Treatwellers have been up to. By Beth Ludolf How can you take care of your skin at home during … [Read more...] about This is what the Treatwell team have been doing in isolation

Feeling tense? These self-massage techniques will help ease muscle pain

1 April 2020 by Beth Ryan

Is there anything better than a massage? I think not. When they get right into *that* knot, the one that’s been bothering you for weeks. When you’re so relaxed you actually doze off a little bit. It’s pure bliss. Well, these self-massage techniques may not be quite so relaxing, but they will help you get rid of muscle tension and stress. By Beth Ludolf How do you relieve … [Read more...] about Feeling tense? These self-massage techniques will help ease muscle pain