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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This is how you *properly* remove acrylic nails at home

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People keep saying that isolation is a good time for DIY and, seen as salons are shut for the time being, we agree (yes, beauty DIY counts). We’ve already divulged our tips for removing your gel mani at home and next up? Acrylic nails. By Beth Ludolf What do you need to remove acrylic nails at home? You need nail clippers, a nail file, a buffer, a cuticle pusher, a bowl and … [Read more...] about This is how you *properly* remove acrylic nails at home

How to remove your gel mani at home (like a pro)

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Staying at home has its pros and cons. A pro: you can get your cost-per-wear down on *that* cashmere tracksuit you bought ages ago. A con: you can’t make your gel removal appointment. That’s not an excuse to pick them off, though. Here’s how to remove them at home, just like a nail technician. By Beth Ludolf What do you need to remove gel nails at home? You need nail varnish … [Read more...] about How to remove your gel mani at home (like a pro)

Now is a good time to clean your makeup brushes, here’s how you should do it

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Not having enough time is probably the number one excuse for not cleaning your makeup brushes as often as you should, right? Well, there’s no time like the present (especially when you’re spending more time at home). Here’s everything you need to know. By Beth Ludolf Why should you clean your makeup brushes regularly? Cleaning your makeup brushes regularly helps prevent the … [Read more...] about Now is a good time to clean your makeup brushes, here’s how you should do it

Grown-out roots actually look pretty cool – these photos prove it

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Whether you’re self-isolating or social distancing, we’re all united in one thing; the new normal. We commute to our “offices” by merely walking downstairs, we go for a drink with our mates via Facetime and that religious 6-weekly hair appointment? Well, that’s on hold for now. Don’t worry though – it turns out grown-out roots actually look pretty great.  Salon-fresh is … [Read more...] about Grown-out roots actually look pretty cool – these photos prove it

Your beauty routine might be thankful for isolation – here’s why

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The world is a pretty scary place right now – and this time, we can’t just go to the pub and wait for it all to blow over. If you’re not already isolating, it’s likely you will be soon and, let’s be honest, it’s not going to be easy. Remaining positive is key and, while we don’t expect anyone to relish isolation,  there are some (albeit small) wins, in your beauty routine … [Read more...] about Your beauty routine might be thankful for isolation – here’s why