Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

19 February 2020 by Beth Ryan

The idea of having someone else clean and scrub your body may feel a little strange but it’s been a part of Moroccan culture for hundreds of years. And things that have been around for that long tend to be pretty good, right? *Googles when wine was invented*. We spoke to Zara Williams from The Spa in Dolphin Square about why everyone should try a hammam cleansing ritual. By … [Read more...] about An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

You’re going to be seeing these hair trends everywhere

13 February 2020 by Beth Ryan

Your parting is basically level with your right ear. Your sweeping fringe is enviable. You look in the mirror and backcomb your hair for the fifteenth time that morning. Life is good. Ahh, hair trends. You have the power to make us do such questionable things. We talked to Senior Creative Director, Craig Taylor, and Senior Creative Colourist, Francesca Dixon, at Hari’s Salon … [Read more...] about You’re going to be seeing these hair trends everywhere

How do I protect my skin from pollution?

7 February 2020 by Beth Ryan

Hey Betty, I’ve just moved to London and I’ve heard the pollution can cause breakouts. What can I do to prevent them? Ellie B, 25 Being exposed to pollution is (unfortunately) inevitable, especially if you live in a city. We often hear about the effect breathing in pollution can have on our overall health, but what about our skin? I consulted Victoria Schofield, educator at … [Read more...] about How do I protect my skin from pollution?

So, what actually is glossing?

4 February 2020 by Beth Ryan

You know when someone has really great hair? I mean the kind of hair that is so great that it doesn’t matter if the eyeliner they applied on the Piccadilly line is super wonky or if there’s toothpaste down their jumper, they still somehow look totally put together. Every single one of these people has had glossing (obviously I don’t know that to be true but I can’t think of a … [Read more...] about So, what actually is glossing?

It’s official, smiley face nails are our new favourite nail art trend

28 January 2020 by Beth Ryan

Let’s be honest, this time of year is pretty bleak. It’s absolutely freezing, it gets dark by 5 pm, payday was a lifetime ago and I’m so deep into dry Jan, I can’t even remember what wine tastes like *weeps*. When it’s put like that, it’s no surprise that smiley face nails have become our newest obsession. The perfect antidote to doom and gloom. Yellow is the classic … [Read more...] about It’s official, smiley face nails are our new favourite nail art trend