Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Your beauty routine might be thankful for isolation – here’s why

19 March 2020 by Beth Ryan

The world is a pretty scary place right now – and this time, we can’t just go to the pub and wait for it all to blow over. If you’re not already isolating, it’s likely you will be soon and, let’s be honest, it’s not going to be easy. Remaining positive is key and, while we don’t expect anyone to relish isolation, there are some (albeit small) wins, in your beauty routine … [Read more...] about Your beauty routine might be thankful for isolation – here’s why

How to keep your hands from drying out (while keeping them clean)

12 March 2020 by Beth Ryan

Washing your hands, the biggest trend thanks to Coronavirus. It may be the most effective way to prevent spreading germs, but it’s a nightmare for your skin. When you’re frequently washing your hands, you strip the skin of its natural oils (same applies to your hair), which dries them out. Here are some things you can do – because cutting down on washing definitely … [Read more...] about How to keep your hands from drying out (while keeping them clean)

17 photos that will make you want curly bangs

10 March 2020 by Beth Ryan

The sudden urge to get a fringe can strike at any time. Usually, it fades away as quickly as it appeared but sometimes the seed is planted and your fate is sealed. When your hair is curly there’s an additional layer of unpredictability to contend with. If they’re done right, natural bangs look pretty darn cool. The key? Ask your stylist to cut your bangs dry. That way … [Read more...] about 17 photos that will make you want curly bangs

All-over colour is out, this is how cool people are doing colour-pop hair

28 February 2020 by Beth Ryan

Newsflash: All-over colour found dead – and these looks killed it. Sweet peach, baby blue – we’ve pretty much worked our way through the entire spectrum of the rainbow. This is how Instagram’s coolest are wearing colour-pop hair. By Beth Ludolf How do you get hidden coloured panels in your hair? To get a hidden panel, colour is added to a section underneath the … [Read more...] about All-over colour is out, this is how cool people are doing colour-pop hair

Guys, you’re probably washing your hair too much

26 February 2020 by Beth Ryan

Cutting down’s rarely welcome. Food, beer, and now washing your hair. Turns out your daily hair wash shouldn’t actually be, well, daily. Just think of the money you’ll save on shampoo. Could spend it on that food and beer you’re cutting down on. By Beth Ludolf How often should you wash your hair with shampoo? You should shampoo your hair no more than 3 times a week. … [Read more...] about Guys, you’re probably washing your hair too much