Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

This might be the reason your colour faded quickly

24 February 2020 by Beth Ryan

There’s nothing more annoying than spending 3+ hours in the salon chair (and not to mention your hard-earned cash), for your colour to fade in a matter of weeks. The culprit? Well, it could be your shampoo. We spoke to Warren Boodaghian, Head of Technical at HOB Salons, who told us that the products you use before your appointment are just as important as afterwards. By Beth … [Read more...] about This might be the reason your colour faded quickly

An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

19 February 2020 by Beth Ryan

The idea of having someone else clean and scrub your body may feel a little strange but it’s been a part of Moroccan culture for hundreds of years. And things that have been around for that long tend to be pretty good, right? *Googles when wine was invented*. We spoke to Zara Williams from The Spa in Dolphin Square about why everyone should try a hammam cleansing ritual. By … [Read more...] about An expert told us why we should try a hammam ritual (spoiler: you’re going to want to too)

You’re going to be seeing these hair trends everywhere

13 February 2020 by Beth Ryan

Your parting is basically level with your right ear. Your sweeping fringe is enviable. You look in the mirror and backcomb your hair for the fifteenth time that morning. Life is good. Ahh, hair trends. You have the power to make us do such questionable things. We talked to Senior Creative Director, Craig Taylor, and Senior Creative Colourist, Francesca Dixon, at Hari’s Salon … [Read more...] about You’re going to be seeing these hair trends everywhere

How do I protect my skin from pollution?

7 February 2020 by Beth Ryan

Hey Betty, I’ve just moved to London and I’ve heard the pollution can cause breakouts. What can I do to prevent them? Ellie B, 25 Being exposed to pollution is (unfortunately) inevitable, especially if you live in a city. We often hear about the effect breathing in pollution can have on our overall health, but what about our skin? I consulted Victoria Schofield, educator at … [Read more...] about How do I protect my skin from pollution?

So, what actually is glossing?

4 February 2020 by Beth Ryan

You know when someone has really great hair? I mean the kind of hair that is so great that it doesn’t matter if the eyeliner they applied on the Piccadilly line is super wonky or if there’s toothpaste down their jumper, they still somehow look totally put together. Every single one of these people has had glossing (obviously I don’t know that to be true but I can’t think of a … [Read more...] about So, what actually is glossing?