Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

These were the 10 most-searched beauty questions on Google in 2019

10 January 2020 by Beth Ryan

Imagine a life without Google. No, seriously. Imagine not being able to find out who that-actor-in-that-film was or how long to boil an egg for by doing a quick search. I use Google multiple times a day, for everything from directions to beauty tips – and I’m not the only one. There are millions of beauty-related searches in Europe alone each year. What were people … [Read more...] about These were the 10 most-searched beauty questions on Google in 2019

Pantone’s 2020 Colour of the Year is already inspiring our hair

7 January 2020 by Beth Ryan

Pantone have called it, yet again; the colour of the year is *drumroll please* Classic Blue. The colour – which apparently instils calm and confidence (I’m listening) – has felt the love from fashion and interiors for a while now. And now it’s beauty’s turn. Let’s start at the top, shall we? Blue hair is bold, obviously, and it can be hard to nail the shade. Unless … [Read more...] about Pantone’s 2020 Colour of the Year is already inspiring our hair

Going all-out this New Year’s Eve? These three treatments will get you party-ready

18 December 2019 by Beth Ryan

We know, we know. New Year’s Eve is the most over-hyped night of the year, but ringing in the new year is a pretty good excuse to go all-out (not that we need one), besides it’s the only day of the year I get properly glammed-up just to go to the local. These are the treatments to get you feeling a little extra. By Beth Ludolf How long do lash extensions last after your … [Read more...] about Going all-out this New Year’s Eve? These three treatments will get you party-ready

We’re calling it, milky nails are 2020’s first big nail trend

16 December 2019 by Beth Ryan

Finding a new shade of nude nail is amazing, don’t get me wrong, but it’s bittersweet. It basically means the already-impossible task of choosing a shade is now even harder but I assure you, this time it’s worth it. Milky nails are the new nude that everyone (include Lizzo) is wearing and we can see why. Milky nails are to winter, what opaque white nails are to summer – … [Read more...] about We’re calling it, milky nails are 2020’s first big nail trend

We’re really into these festive nail art designs (and minimalists will be too)

11 December 2019 by Beth Ryan

For eleven months of the year, I’m an all-black-everything kinda girl, but as soon as the festive season rolls around I have an incessant need to put glitter on everything. If you don’t share this sickness (it really is a sickness) or ire on the side of understated – regardless what month it is – then I assure you, embracing sparkle doesn’t have to be maximalist. … [Read more...] about We’re really into these festive nail art designs (and minimalists will be too)