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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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We’ve given up mascara thanks to these three lash treatments

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Waiting for the kettle to boil, listening to your colleague talk about their overgrown lawn and putting on a 4th layer of mascara. All precious minutes you’ll never get back. Thankfully, we’ve lined up three different lash treatments that won’t only save you time in the morning, they might give your colleagues something else to talk about. By Beth Ludolf What does a lash lift … [Read more...] about We’ve given up mascara thanks to these three lash treatments

If you’re feeling indecisive, these are the three nail looks you can count on

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Getting a manicure. A ritual more sacred than roast dinner on a Sunday. Although I’m incomplete without acrylics, choosing which colour polish to go for is never an easy gig (commitment-phobe, maybe). Luckily for you – and, let’s be honest me – we’ve lined up three easy-to-wear nail looks to put your indecisive mind at ease. By Beth Ludolf Which nail look is best … [Read more...] about If you’re feeling indecisive, these are the three nail looks you can count on

This is what happened to my skin after a face peel

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I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). This time, we’re talking face peels – adding solution to the skin for deep exfoliation . The goal? To improve my dull skin and … [Read more...] about This is what happened to my skin after a face peel

This is what an LED facial did for my skin

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I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rose’ has been ruled out). Next up, we’re talking LED facials – the facial that triggers the body’s repair mode with light energy. The goal? To boost … [Read more...] about This is what an LED facial did for my skin

Why The Spa at The Midland Hotel in Manchester is 100% worth travelling to

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There are a number of things worth travelling for in life, notably, food, culture, and really great landmarks; but with so many spas on the doorstep of London, hopping on a two hour train to Manchester might seem a little elaborate. Wrong. I’ve just got back from a day trip to The Spa at The Midland Hotel, where 7 hours spent in its lower ground spa retreat, being pampered and … [Read more...] about Why The Spa at The Midland Hotel in Manchester is 100% worth travelling to