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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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The 90s hair trend Instagram’s coolest girls are loving

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The 90s have an undeniable cult following (and rightly so, they’re iconic). That’s probably why their revival shows no sign of slowing – especially in beauty. Beyonce is bringing back french tips, Rihanna is sporting a whole head of mini buns and the make-up from HBO’s Euphoria has some serious Gwen-Stefani-at-the-VMAs vibes (yep, face gems baby). Obviously, … [Read more...] about The 90s hair trend Instagram’s coolest girls are loving

I tried microneedling and this is what it felt like

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I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). Next up, we’re talking microneedling – ‘the one that uses actual needles’- to make my skin appear fresher and all-round … [Read more...] about I tried microneedling and this is what it felt like

This is the best red nail colour for your skin tone

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Remember when Kanye said “I’ve been looking for the one, have you seen her?”? Well, that was also around the time I began looking for the one – “the one” being the perfect red, of course. With different tones trending depending on the season, it’s not always easy to find your go-to. When in doubt, forget the trends and stick with science (yes, really). By Beth … [Read more...] about This is the best red nail colour for your skin tone

We’ve found the most flattering nude nail colour for your skin tone

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On more than one occasion, I’ve been certain I’ve finally found the exact nude I’ve been searching for. Annoyingly, it’s always ended up looking completely different on my hand than it did on the colour wheel and, honestly, I haven’t felt disappointment like that since the series finale of Lost. Thankfully, we’ve sussed out the science (yes, really) of finding that … [Read more...] about We’ve found the most flattering nude nail colour for your skin tone

Three hairstyles that work for all occasions (and don’t require getting up early)

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Most of the time, if my thick, (sort of) healthy, brunette hair won’t oblige, it’s scraped back to its rightful pineapple position. But, on those days where a messy bun won’t cut it – squishing it under a graduation hat, for example – a catalogue of minimal-effort hairstyles is sure to come in handy. Here it is – three event-ready looks, made for the laid-back … [Read more...] about Three hairstyles that work for all occasions (and don’t require getting up early)