Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 nail trends you need to try for Autumn 2019

5 September 2019 by Beth Ryan

I know that officially autumn doesn’t start until late September but, look, Bake Off has started and pumpkin spice lattes are back which means that summer is over. Sorry, but it’s true. While the same cannot be said for dark nights, we’re welcoming autumn’s nail trends with open arms. By Beth Ludolf What are the top nail trends for autumn this year? This autumn, the … [Read more...] about 6 nail trends you need to try for Autumn 2019

Embracing your greys? Here’s how to care for natural grey hair

21 August 2019 by Beth Ryan

Some things in life are inevitable. The sun will set every evening, I will always eat the entire share-size bag of crisps and most of us will go grey. That’s just life. Grey hair has a bad rap for meaning you’re getting old but, unless thirty is old (it’s not), that’s BS. With the right care, silver hair is just as cool as its predecessor. Who needs pigment anyway? By Beth … [Read more...] about Embracing your greys? Here’s how to care for natural grey hair

Post-holiday blues? These 4 restorative treatments will help you ease back into reality

19 August 2019 by Beth Ryan

There are a few tried-and-tested ways to beat post-holiday blues. You could start planning your next trip (great procrastination). You could obsessively scroll through your camera roll (great content). Or, you could book yourself in for a treatment, relax, and maybe even prolong that tan you’ve worked so hard on. By Beth Ludolf How can you fix brassy or dull hair after a … [Read more...] about Post-holiday blues? These 4 restorative treatments will help you ease back into reality

The 90s hair trend Instagram’s coolest girls are loving

14 August 2019 by Beth Ryan

The 90s have an undeniable cult following (and rightly so, they’re iconic). That’s probably why their revival shows no sign of slowing – especially in beauty. Beyonce is bringing back french tips, Rihanna is sporting a whole head of mini buns and the make-up from HBO’s Euphoria has some serious Gwen-Stefani-at-the-VMAs vibes (yep, face gems baby). Obviously, … [Read more...] about The 90s hair trend Instagram’s coolest girls are loving

I tried microneedling and this is what it felt like

8 August 2019 by Beth Ryan

I’m going to call it and say I’ve tried pretty much every facial treatment going. Largely because I’m curious, but also, it’s good to be able to offer advice to friends on what to try based on their skin concerns (once ‘less rosé’ has been ruled out). Next up, we’re talking microneedling – ‘the one that uses actual needles’- to make my skin appear fresher and all-round … [Read more...] about I tried microneedling and this is what it felt like