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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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This breakout nail art trend is filling our Instagram feeds

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I’ve had a lifelong love affair with nail art. In my teenage years, I’d dip my nails in vodka and press newspaper on them. I was obsessed with the infamous Barry M crackle polish (not to mention carefully-dotted Tipp-ex polka dots). Nowadays, nail art looks a little more advanced. The breakout trend filling our feeds? Wave nails.  Wave nails combine bits of all the best nail … [Read more...] about This breakout nail art trend is filling our Instagram feeds

This is what nail colour you should get based on your mood

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Blues Navy, cornflower, classic baby blue; blues are noted for their calming and cooling effect. It’s been seen to lower blood pressure and heart rate. Breathe by Blu Cantrell makes so much more sense now. Reds Red is a colour of power that brings feelings of strength but this sultry shade also has a playful side. It’s said to have a physical trigger (rather than mental) why … [Read more...] about This is what nail colour you should get based on your mood

Six nail shapes you need to know before your next nail appointment

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Round  The simple, low maintenance shape Short and sweet, round nails are smoothed into perfectly round semi-circles. They’re the most durable – and therefore low maintenance – shape. No need for nail extensions, an express gel mani is all you need for this one.    Square Good for short nails.  Exactly what it says on the tin, nails are filed flat on top with … [Read more...] about Six nail shapes you need to know before your next nail appointment

Six ways to keep that post-massage feeling for longer

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Some people recommend getting a massage twice a week and while that is a lovely thought – and genuine #lifegoals – these people clearly have a lot more money than me *sighs*. Whether you’re a once-a-week or once-in-a-blue-moon kinda person, here are some easy ways you can prolong that post-massage feeling. By Beth Ludolf What should you avoid after getting a … [Read more...] about Six ways to keep that post-massage feeling for longer

Everything you need to know before visiting a spa

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Remember that episode of Friends where Chandler tries to bond with Monica’s dad but accidentally sits on his lap in the steam room (naked) and then severely misjudges the dress code of the hot tub (again, naked)? Horrifying. Absolutely horrifying. Spa days are meant to help stress, not cause it. Relax, we’ve got the answers to all your spa-related questions.  By Beth … [Read more...] about Everything you need to know before visiting a spa