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    2. Beth Ryan
    3. Page 63

    Beth Ryan - Content Editor & Brand Copywriter

    Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

    As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

    Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

    Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

    Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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    This spooky nail art is so cool you’ll want to wear it way past Halloween…

    26 October 2018 by Beth Ryan

    Fancy dress? Check. Ghoulish makeup? Check. If like us you’re absolutely mad about all things Halloween, then chances are you’re prepping for one seriously spooky weekend right now, and what outfit is complete without some mega nail art to top it all off? Not that we really need an excuse to bedazzle our nails, but this time of year offers up so many opportunities to get … [Read more...] about This spooky nail art is so cool you’ll want to wear it way past Halloween…

    4 salon customer service secrets that leave a great first impression on new clients

    25 October 2018 by Beth Ryan

    At the end of the day, the salon customer experience really is king. The better an impression you make on your new clients, the more likely they’ll come marching back through your door when it’s time for another tune-up. That doesn’t mean it’s easy. There’s a lot that goes into making every first consultation a success. Incorporate these four salon … [Read more...] about 4 salon customer service secrets that leave a great first impression on new clients

    The five best salons for acrylic extensions in London

    23 October 2018 by Beth Ryan

    The acrylic manicure is sort of heroic. Extensions are added to your fingertips then set in place with cured acrylic. Simple. If you’re a nail biter who’s never experienced that sweet keyboard ‘tap tap’, or just love the look of lengthier tips, you should give it a try. There are a few stellar spots in London creating such glorious nails, so we’ve … [Read more...] about The five best salons for acrylic extensions in London

    I tried a £140 facial and this is what I thought

    22 October 2018 by Beth Ryan

    My skin type is pretty standard ‘combination’ – blotchy on a Monday, smooth by the Tuesday, sensitive in parts, oily in others. Though my bathroom shelf is desperate to showcase the trendy products filling up my Instagram feed, my skin is most comfortable slathered in good old Aveeno and nightly dabs of Sudocrem. Eilidh Smith’s SkinWork is a notoriously plush spot … [Read more...] about I tried a £140 facial and this is what I thought

    The popular beauty brands your customers actually want to see in your salon

    20 October 2018 by Beth Ryan

    Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback – and that last one might be just the most important. There’s a reason you see the same popular beauty brands popping up again and again in stores – customers love them. So, whether you specialise in hair, nails or skin, these are the in-demand brands … [Read more...] about The popular beauty brands your customers actually want to see in your salon

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