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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

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With the longest month of the year finally over (cya, January ?), this February we’re all about the love. Yep, Valentine’s Day (probably the most marmite of holidays) is around the corner. So, whether you’re the ‘true-romantic V-day lover’ type, or you use the holiday as an excuse to get discounted fancy chocolates the following day (we feel you) – there’s one thing we … [Read more...] about Trending now: Valentine’s Day nails – we’ve got your inspo sorted ?

The Important of Pampering to Plus Size People – by Gina Tonic

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My first massage was a gift from a friend for my birthday. It was an expensive, fancy one and I was worried about going for weeks. Not because of a dislike of being touched or a fear of small spaces, but the dark stories that have circled around fat online spaces for years. Masseurs who seem scared to touch a bigger body, even ones who act disgusted by our flesh in front of … [Read more...] about The Important of Pampering to Plus Size People – by Gina Tonic

Is facial acupuncture the secret to brighter skin (and beating anxiety) this winter?

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What are the benefits? Facial acupuncture is a great non-surgical alternative for slowing down the ageing process. Vivienne, owner of Primo Herb, explains, “facial acupuncture increases circulation in the face and promotes collagen production” – two key factors in achieving youthful-looking skin. The micro-wounds left by the needles kickstart the regeneration process and … [Read more...] about Is facial acupuncture the secret to brighter skin (and beating anxiety) this winter?

Pantone’s Colour of the Year is already taking over hair and beauty trends for 2022 – here’s how to style it

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The verdict is in: the official Pantone colour of the year has been revealed, and pretty much everyone (us very much included) is already suitably obsessed. ‘Very Peri’ also known as PANTONE 17-3938, is a fun, lush shade described by Pantone as “a dynamic periwinkle blue hue with a vivifying violet-red undertone.” Pantone’s Colour of the year is all about reflecting “what is … [Read more...] about Pantone’s Colour of the Year is already taking over hair and beauty trends for 2022 – here’s how to style it

What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin

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We have a few go-to’s when it comes to beauty advice. Our stylists, obviously, that friend who’s always trying the newest miracle ingredients – and now, Reddit (yep, that’s the social media platform with forums on literally everything under the sun) and TikTok. They both have thriving communities of hair, beauty and skincare obsessives. The latest trend making the rounds? … [Read more...] about What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin