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Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

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What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin

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We have a few go-to’s when it comes to beauty advice. Our stylists, obviously, that friend who’s always trying the newest miracle ingredients – and now, Reddit (yep, that’s the social media platform with forums on literally everything under the sun) and TikTok. They both have thriving communities of hair, beauty and skincare obsessives. The latest trend making the rounds? … [Read more...] about What is ‘slugging’? The K-beauty skincare trick that’s a saviour for dry skin

Six ‘detox’ ideas that don’t involve giving anything up this new year

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Let’s think less about ‘giving up’, and more about embracing new stuff (not sipping cider vinegar). Simple things, like breathing in fresh genuine air, without the pressure of committing to ‘meditation’. A walk in the park vs. an hour sat in silence. A juicy glass of water vs. no wine for two months. ‘Detox’ gets your attention, but these six simple things will leave you … [Read more...] about Six ‘detox’ ideas that don’t involve giving anything up this new year

The mullet is here to stay for 2022 (and we’re *so* here for it) – here’s all the inspo you need to try it

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If you’d have asked me a couple of years ago to name three styles I would have put money on *not* coming back into fashion, I would pretty easily have chosen juicy tracksuits, crocs, and (most definitely) the mullet. Cut to today: Juicy tracksuits are a fave of every insta baddie from Kylie Jenner and Addison Rae to Bimini Bon Boulash. Crocs are a staple look for Justin Bieber … [Read more...] about The mullet is here to stay for 2022 (and we’re *so* here for it) – here’s all the inspo you need to try it

New Year, Always Me – we’re entering 2022 with zero pressure (and being unapologetically ‘us’)

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The countdown is over, the clock has struck midnight, and – like every year – we’ve all woken up with a bit (read: a lot) of a hangover, and an endless list of new projects and resolutions in our heads for the new year. Will it be the frankly draconian diet that leaves you desperately raiding the fridge at 1 am after 2 days? Or the commitment to a morning … [Read more...] about New Year, Always Me – we’re entering 2022 with zero pressure (and being unapologetically ‘us’)

Trying Veganuary? Here are 7 ways to go vegan with your beauty regime

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Veganism is increasingly popular, and many of us are tackling Veganuary – the annual challenge to adopt a plant-based lifestyle for the month of January in order to better our planet (and ourselves). But, despite the supposed ease of switching an everyday diet for vegan alternatives, assessing our beauty routine can take a little more work, as brands continue to guard … [Read more...] about Trying Veganuary? Here are 7 ways to go vegan with your beauty regime