Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

Six ‘detox’ ideas that don’t involve giving anything up this new year

13 January 2022 by Beth Ryan

Let’s think less about ‘giving up’, and more about embracing new stuff (not sipping cider vinegar). Simple things, like breathing in fresh genuine air, without the pressure of committing to ‘meditation’. A walk in the park vs. an hour sat in silence. A juicy glass of water vs. no wine for two months. ‘Detox’ gets your attention, but these six simple things will leave you … [Read more...] about Six ‘detox’ ideas that don’t involve giving anything up this new year

The mullet is here to stay for 2022 (and we’re so here for it) – here’s all the inspo you need to try it

12 January 2022 by Beth Ryan

If you’d have asked me a couple of years ago to name three styles I would have put money on *not* coming back into fashion, I would pretty easily have chosen juicy tracksuits, crocs, and (most definitely) the mullet. Cut to today: Juicy tracksuits are a fave of every insta baddie from Kylie Jenner and Addison Rae to Bimini Bon Boulash. Crocs are a staple look for Justin Bieber … [Read more...] about The mullet is here to stay for 2022 (and we’re *so* here for it) – here’s all the inspo you need to try it

New Year, Always Me – we’re entering 2022 with zero pressure (and being unapologetically ‘us’)

7 January 2022 by Beth Ryan

The countdown is over, the clock has struck midnight, and – like every year – we’ve all woken up with a bit (read: a lot) of a hangover, and an endless list of new projects and resolutions in our heads for the new year. Will it be the frankly draconian diet that leaves you desperately raiding the fridge at 1 am after 2 days? Or the commitment to a morning … [Read more...] about New Year, Always Me – we’re entering 2022 with zero pressure (and being unapologetically ‘us’)

Trying Veganuary? Here are 7 ways to go vegan with your beauty regime

6 January 2022 by Beth Ryan

Veganism is increasingly popular, and many of us are tackling Veganuary – the annual challenge to adopt a plant-based lifestyle for the month of January in order to better our planet (and ourselves). But, despite the supposed ease of switching an everyday diet for vegan alternatives, assessing our beauty routine can take a little more work, as brands continue to guard … [Read more...] about Trying Veganuary? Here are 7 ways to go vegan with your beauty regime

HydraFacial is the treatment we’ll all be obsessed with in 2022

17 December 2021 by Beth Ryan

Already huge across the pond, a fave of US celebs and influencers alike, and (hoorah) finally making its way across to blighty – the HydraFacial is primed and ready to be the next big thing when it comes to skincare. And honestly? We can see why. It’s more powerful than a classic facial – but not as radical as injections. And, of course, it promises exceptional … [Read more...] about HydraFacial is the treatment we’ll all be obsessed with in 2022