Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

3 signs your body’s begging for a deep tissue massage

12 July 2018 by Beth Ryan

Deep tissue massage is served up with strong pressure for a reason. While it still has the stress-busting benefits of a Swedish massage, it goes one step further to target specific aches and pains. A serious rubdown can loosen up scar tissue, untangle knots and move sub-layers of muscle back into the right place (if you’re squeamish, don’t worry – it all feels … [Read more...] about 3 signs your body’s begging for a deep tissue massage

Betting on blue: why coloured eyelash tints are for the win

11 July 2018 by Beth Ryan

There’s more to the coloured lash tint than meets the eye. Your eyelash tips tend to be lighter than the roots, so while a tint can’t physically add any length, colouring them can definitely give the illusion of it. It’s also versatile, low-maintenance and can be surprisingly subtle – so you don’t need to worry about scaring your postman early in the morning. Unless … [Read more...] about Betting on blue: why coloured eyelash tints are for the win

Guys: read this before zapping those hairs with electrolysis

11 July 2018 by Beth Ryan

You've worked pretty hard on perfecting your designer stubble / well-groomed beard, but nostril and ear hair? Not so much. Thankfully there are ways to tackle those niggly little hairs that are too sparse or awkward to wax, and electrolysis is one of them. … [Read more...] about Guys: read this before zapping those hairs with electrolysis

Playing Cupid: find the brow style for your face shape

10 July 2018 by Beth Ryan

While of course you’re free to do whatever you want with your brows (the limit’s your imagination), they can do a lot complement your face shape. A high arch, for example, can work wonders for a round or square-ish shaped face. If you’ve tried as many brow styles as brightly coloured mascara shades (our teens were a time of discovery) but now you’re on … [Read more...] about Playing Cupid: find the brow style for your face shape

Fake tan from a bottle, or spray tan in a salon?

9 July 2018 by Beth Ryan

Oh, the decisions we have to make in life. But this one’s important – is a fake tan best sourced from a bottle or a salon? Luckily you don’t need to hop on a flight to the Bahamas if you’re after a golden glow for yourself (although we wouldn’t say no). How long does a spray tan last on your skin? A professional spray tan gives you golden, glowing skin … [Read more...] about Fake tan from a bottle, or spray tan in a salon?