Beth Ryan - Content Editor & Brand Copywriter

Beth Ryan is a beauty and wellness writer who makes salon treatments readable, relatable, and occasionally irresistible. From TikTok hair trends to skincare hacks and seasonal nail inspo, she turns what’s trending in hair, nails, and beauty into stories worth reading (and sharing).

As Content Editor & Brand Copywriter at Treatwell, Beth brings campaigns, blogs, and brand storytelling to life across Europe, blending creativity with commercial impact. She joined the London marketing team in 2021 after starting her career in Treatwell’s Barcelona office supporting salons and customers, giving her an insider’s view of salon-life, self-care, and what clients really want.

Beth graduated in English Literature & History from the University of Leeds and has been obsessed with words and storytelling for as long as she can remember.

Liverpool-born, London-based, and permanently curious, she believes beauty writing should inform, delight, and never take itself too seriously.

Off-duty, she’s probably testing a new treatment “for research” or debating whether to get a fringe (again).

6 things the England team should try before their World Cup match this Saturday

4 July 2018 by Beth Ryan

Well, well, well. Either you’re still smiling, you’re still chanting, or your head’s seriously pounding. The England match was a tense affair, but ended on a major high (Jordan Pickford, we salute you). So, how can our lads maintain their condition ahead of the next match, to bring that winning streak? Massage and muscle treatments, that’s how. In case you need some … [Read more...] about 6 things the England team should try before their World Cup match this Saturday

5 signs gel nail extensions will suit your style

4 July 2018 by Beth Ryan

Aside from the fact gel nails last longer than the polish you get in a manicure, they’re also ideal if you’re prone to the post-mani smudge or the dreaded chipping. What are the main benefits of getting gel nail extensions? Gel nail extensions last longer than regular manicures and resist chipping or smudging. They’re more flexible than acrylics, making them … [Read more...] about 5 signs gel nail extensions will suit your style

How to get baby-soft skin (a lesson in exfoliating)

3 July 2018 by Beth Ryan

Like the circle of (skin) life, cells die naturally. It’s part of that regenerating process that goes on from top to toe. Alas, if we don’t remove the dead skin cells, they can cause causing ingrown hairs, clogged pores, and acne. Good news, exfoliators are the skincare superheroes, saving arms, legs, the whole darn body by removing the surface layer of our skin, and … [Read more...] about How to get baby-soft skin (a lesson in exfoliating)

Is a lash lift and tint worth it?

2 July 2018 by Beth Ryan

The words ‘pay day’ send shivers of pleasure down our spines. Reasons we go to work: 1) So we can fork out for 6am gym classes (however we feel at 5.15 when the alarm goes off) 2) So we can justify buying a new foundation tint each time there’s a 2 degree change in temperature 3) So we can fund our addiction to peanut butter oh and 4) you know, to pay … [Read more...] about Is a lash lift and tint worth it?

Do body wraps really work?

2 July 2018 by Beth Ryan

Body wrap, sounds snuggly. For a long time, the treatment has been considered a go-to method for instant weight loss – though it’s reputation may have stayed the same (it’s a short term fix and sweating is the culprit), the benefits of wrapping stretch way beyond your waistline. As usual, the ancient Egyptians are treatment trend-setters, as they were the first to use wraps … [Read more...] about Do body wraps really work?